At BMG, we recognize the power of music and are dedicated to ensuring it thrives. We are a community of artists, songwriters, and partners, working together to create music and build lasting careers. Here, music creators find not just a business partner, but a trusted home where their work shapes culture and leaves a legacy. Together, we evolve and grow.
We believe that creativity flourishes when people feel they belong. That means building a culture where everyone can show up as themselves, contribute freely, and be treated with fairness and respect - whatever their background, identity, or life story. We’re committed to creating a workplace where individuality is valued, inclusion is intentional, and everyone has the chance to grow. All applicants to BMG will receive equal treatment regardless of age, disability, gender identity or expression, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex, or sexual orientation.
Sr.Manager, YouTube
Los Angeles
Your Mission
We are seeking a creative, strategic, and detail-oriented Senior Manager, YouTube. This person will lead YouTube strategy and execution across BMG’s artist and catalog repertoire, driving growth, visibility, and fan engagement. This role is responsible for channel management, content optimization, audience development, and editorial pitching—serving as the go-to expert for all things YouTube. Through strong collaboration with internal teams, artist partners, and YouTube’s editorial team, this person will turn data insights, trends, and platform innovations into impactful campaigns that elevate BMG artists across one of the world’s most influential platforms.
What You'll Be Doing
Youtube Video, channel upload and optimization Developing and executing release strategies Partner management between YouTube Music and artist teams Data analysis and applying insights to further optimization and release strategies Expand channel audience and development Staying up to date with latest youtube features and trends Executing and setting up livestreams and all of youtube platform features Secure on and off platform support from YouTube Music Ensure compliance with YouTube’s content policies, rights management, and monetization best practices Collaborate with marketing and artist teams to align YouTube content strategies with broader release campaigns. Serve as the key YouTube expert for artists, managers, and internal teams, providing strategic guidance and support
What We Are Looking For
Previous experince working in YouTube. YouTube channel management experience, ideally in the music industry. Deep understanding of YouTube best practices, content strategies, and algorithmic optimization. Good to have experience with platform tools or basic API integrations Experience with building relationships with the accounts, clients, artist managers and internal teams. Previous experience working directly with artists, artist management teams, and internal label teams Proficiency in AI and/or savvy. Must be incredibly organized and goal minded. Have a deep passion for creator community and knowledge of current influencers, creators and trends.
Now What's In It For You
Enjoy flexibility with our hybrid setup: 3 days in office, 2 days remote. Experience peace of mind knowing that our comprehensive medical, dental, and vision coverage has got you covered. Maximize your savings with our dollar-for-dollar 401(k) match of up to 6% after your first year. Take time off to recharge with our flexible time off policy. Save money and time with our commuter benefits program. Stay healthy and earn financial rewards with our fitness reimbursement program and wellness incentives. Access well-being support 24/7 through our Employee Assistance Program. Kick off your weekends early with Summer Fridays. Unlock your potential with development opportunities, including mentorship programs, LinkedIn Learning and educational reimbursements. Be inspired by our talented artists at our showcases and playbacks.
Pay Range
$80,000-$90,000 per annum
The pay range listed above is dependent upon factors such as work experience, qualifications and business needs. In addition to the range above, this role is eligible for a discretionary annual bonus and applicable benefits.
Ready to shape the future of music?
We are an E-Verify employer. For more information, please click on the following links.
E-Verify Participation Poster: English / Spanish
E-Verify Right to Work Poster: English | Spanish
BMG will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.
Founded in 2008, BMG reimagined the relationship between music companies, songwriters, and artists by offering fairer contracts, greater creative freedom, and unparalleled transparency in royalties and licensing. Now the fourth-largest music company in the world, BMG combines human creativity with cutting-edge technology to connect music with global audiences.
With 20 offices across 13 key markets, BMG represents more than three million songs and recordings, including some of the most iconic catalogs and works from leading artists and songwriters such as The Rolling Stones, Tina Turner, George Harrison, Blondie, and more. BMG is wholly owned and privately held by the international media, services, and education company Bertelsmann, whose other content businesses include the entertainment company RTL Group and the trade book publisher Penguin Random House.
www.bmg.com
Company: BMG Rights Management (US) LLC | Job ID: 281659