Where EMPATHY MEETS EXCELLENCE: Pfizer created a Customer Relationship Management (CRM) and Audience Center of Excellence to enable and drive a **new standard** **for health care provider (HCP), consumer, and patient engagement** in pharma. This team, part of the Chief Marketing Office (CMO), partners with cross-functional leaders to collaborate and **redefine our engagement strategies** and provide exceptionally timely, differentiated, and relevant messages that **drive deeper relationships and support** across inbound and outbound consumer, patient and HCP experiences to positively impact health outcomes both in the US and Internationally. **ROLE SUMMARY** The Senior Manager US CRM Audience and Channel Reporting is responsible for producing analytics, reporting and insights to support the US CRM team's email marketing efforts. In support of launching a world class global CRM strategy and capability, this role will create SQL scripts and query key data sources across CRM. Pfizer content in scope will include a wide range of consumer and HCP touch points (brand websites, SMS, email, direct mail). The Senior Manager will ensure that US Market CRM strategies are grounded in relevant data, adapted to each segment's customer journey. Furthermore, the Senior Manager will provide thought leadership on audience strategy, channel strategy, and first party data capture to colleagues across Pfizer. In addition, the Senior Manager will work in close collaboration and alignment with the International CRM Strategy team to ensure consistency in strategy, reporting and analytics for all markets, optimizing and regionalizing customer analytics as needed to enable and amplify customer relationships. The Senior Manager will also work closely with Commercial Analytics, Enterprise Data and Email Marketing Operations teams to lead usage of relational databases stored on Pfizer's enterprise data lake, Snowflake. **ROLE RESPONSIBILITIES** + Produces email marketing KPI reporting for individual email campaigns, in-flight and post campaign, as well as brand-wide and business-unit-wide summaries. These reports include a broad variety of standardized email KPIs, often separated or sliced by audience segment, and including information on high-value actions (HVA's) such as website registration + Supports the team's efforts to define and build Tableau dashboards for common CRM email KPIs, interfacing with colleagues across the US, to understand details and needs related to the market, customer and product dynamics that impact the design + Builds SQL queries to produce ad hoc reporting across US CRM Marketing + Presents with persuasion and presence to internal stakeholders at the director and senior director levels + Supports development and maintenance of templatized email marketing reports produced natively on Salesforce Marketing Cloud (SFMC) and Salesforce Data Cloud (SFDC) + Understands key business behaviors and related data points for audience lists such as HCPs, patients and consumers, related to customer acquisition, retention, cross-sell, lifetime value, channel preferences, customer loyalty, and customer behavior (i.e., engagement, prescribing, conversion, adherence, loyalty, etc.) + Partners with International CRM Audience Strategy colleagues to align on KPIs and reporting frameworks to be developed and regularly maintained + Understands key concepts and trends in the healthcare information technology (HIT) marketplace related to CRM, the challenges that provider organizations are facing and how HIT products/services are meeting (or not meeting) those challenges + Support and monitor effectiveness of 1st party data capture efforts + Interacts and collaborates with a broad range of regional teams and functions involved with the analytics, reporting and the development and execution of CRM related strategies and activities. Stakeholders within the Chief Marketing Office (CMO) organization and other organizations within Pfizer include: + International CRM Audience Strategy team to ensure consistency in strategy, reporting and analytics for all Markets + Applied Intelligence & Insight to define the modeling, audience and channel strategy to optimize reporting, performance analytics, and precision marketing + Digital to ensure alignment of CRM approach with broader data strategy and consumer experience. + Key regional market commercial and Local teams to ensure local market knowledge and insights. **BASIC QUALIFICATIONS** + Bachelor's degree with 6+ years of relevant experience + Intermediate or advanced experience with SQL + Familiarity with Salesforce Marketing Cloud + Experience in defining and implementing analytics and reporting strategies and scaling successful strategies and capabilities + Experience leveraging data to test and optimize strategies and campaigns over time to maximize success rates and return on investment + Exceptional interpersonal skills and mastery of working in a matrix environment + Be a strong role model for the Pfizer Values (Courage, Excellence, Equity and Joy) + Ability to communicate effectively orally and in writing in English **PREFERRED QUALIFICATIONS** + Advanced degree in Marketing or Business + Significant experience with Tableau + Salesforce Marketing Cloud and/or Salesforce Data Cloud certified + Intermediate experience with Adobe Analytics or Google Analytics + Experience with CRM + Experience with navigating large matrixed organizations and governance + Experience working with data and analytics in CRM and US direct response pharma marketing + Experience in analytics and reporting related to consumer, patient and HCP CRM campaigns including customer journeys, batch campaigns, and new product introductions + Comfortable working and performing within emerging, evolving and ambiguous environments + Broad knowledge of the pharmaceutical industry and healthcare environment + Exhibit a strong executive presence and demonstrated ability to effectively influence senior leaders and colleagues at all levels of the organization + Experience partnering with Legal and Compliance to understand the specifics of data and analytics guidelines in various markets + Candidate demonstrates a breadth of diverse leadership experiences and capabilities including: the ability to influence and collaborate with peers, develop and coach others, oversee and guide the work of other colleagues to achieve meaningful outcomes and create business impact. **NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS** Occasional travel to New York Headquarters, if based in Collegeville, PA (up to 1 week every other month) **Other Job Details:** + **Last Day to Apply:** August 7, 2025 + **Additional Locations:** NYHQ or Collegeville, PA + **Work Location Assignment:** Hybrid; 2-3 days onsite/week with Pfizer's Log In for Your Day requirements + Eligible for employee referral bonus \#CRMAudience #ChannelReporting #SQL #SalesforceMarketingCloud The annual base salary for this position ranges from $120,800.00 to $201,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 17.5% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States. Relocation assistance may be available based on business needs and/or eligibility. **Sunshine Act** Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative. **EEO & Employment Eligibility** Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States. Marketing and Market Research \#LI-PFE