Job Description: Sr. Manager / AGM - Branding
Company: Jamna Auto Industries
Reporting To: President AMI
Location: Delhi NCR/ Faridabad
Key Responsibilities:
1. Brand Management & Strategy
• Develop and execute brand-building strategies to enhance visibility and reputation.
• Ensure consistent brand positioning and messaging across all platforms.
• Conduct marketresearch to understand industry trends and customer perception.
2. Channel Partner Engagement & Communication
• Plan and organize Get-Together Events with channel partnersto strengthen relationships.
• Develop communication strategies for effective engagement with distributors, dealers, and OEMs.
• Drive brand recall initiatives through newsletters, campaigns, and digital engagement.
3. Advertising & Marketing Campaigns
• Plan and execute advertising campaigns (print, digital, outdoor, trade shows) to increase brand awareness.
• Manage partnerships with media agenciesfor ad placements and PR activities.
• Ensure a strong presence in industry exhibitions and events.
4. Digital & Social Media Branding
• Oversee the company’ssocial media strategy and ensure regular, impactful content.
• Manage website updates, digital PR, and content marketing initiatives.
• Drive online campaignsto engage target audiences and improve brand reach.
5. Internal & External Brand Communication
• Develop corporate presentations, brochures, and branding materials.
• Align internal branding initiativesto enhance employee engagement.
• Work with leadership on corporate socialresponsibility (CSR) branding.
Education & Experience
• MBA / PGDM in Marketing, Branding, or Communication.
• Minimum 18 years of experience in Branding, Marketing, or Corporate Communication in the Auto Components Industry. Skills & Competencies
• Strong understanding of brand positioning and strategic marketing.
• Hands-on experience in advertising, digital marketing, and PR.
• Excellent communication and stakeholder management skills.
• Ability to lead events,sponsorships, and channel partner engagement.
• Proficiency in marketing tools, analytics, and social media strategies