Job Purpose

This position’s primary goal is the development of strategic market plans through conducting research and analysis of markets and supporting field cross-functional teams in optimizing retail cafe development through a portfolio of asset types.  The position will build strategic plans for both existing and new markets to facilitate brand, store and franchisee growth, while educating others and executing on aligned actions.  Senior Manager of Real Estate Strategy educates leadership and field teams through market diagnostics, spatial analytics, competitive analysis, post opening audits and support diligence on proposed development agreements, franchising sales, market points, sites and their impact/influence on the overall market plan.  They will act as an UNBIASED strategic coach for the field teams and support cross functional goals and objectives by influencing the quality of decision making with respect to growth and performance in markets in both new store development and asset optimization.

Candidates may be based in Boston, MA, St. Louis, MO or remote.

Duties & Responsibilities

Strategic Market Plan Development and Maintenance:  Conduct market and brand research to develop and maintain strategic market plans for brand growth through both prioritized new store development (when and where) and optimization of existing assets.Franchise Inventory:  Develop, summarize, and maintain Franchise Sales Inventory to enable/compliment strategic market growth.  Support cross-functional tactical clustering of inventory and alignment for sale to candidates both existing and new.Trade Area and Site Analytics:  Utilizing spatial (GIS) tools, demographics, competitive/business generator data/points of interest and mass mobile data, conduct analyses to identify success metrics for both trade area and site characteristics, as well as knowledge of comparable store characteristics and performance to deliver scenario-based sales and cannibalization forecasts utilizing forecasting tools/models.  analog history and/or customer intercept surveys. Restaurant Performance Assessments:  Assessing performance of existing assets including, but not limited to sales impact from proximate openings, asset optimization/brand strategies such as relocations, remodels and other changes, competitive landscape changes (openings and closings).  Work with cross-functional partners to develop and prioritize actions based on market conditions and actions.Cross-Functional Collaborations:  Collaborate, educate, and enable knowledge-based decision making by cross-functional partners based on the assessments and conclusions of the actions described above. Provide on-going education to Real Estate, Franchise Sales, Operations, and others  by providing recommendations, course corrections, scoping, and removing obstacles to optimize growth nationally, within markets and in micro scenarios as needed.Support teams throughout the organization via ad-hoc mapping, geospatial analysis and data requestsMaintain various location databases for use in mapping platforms, analysis, and tracking documents.

Qualifications (Education & Experience)

Bachelor’s or Master’s degree (preferred) in real estate, geography, economics, urban planning, finance, or related field4+ years of related experience in the field with a sound understanding and track record of market planning, business strategy and problem solving, site location research, strategic market planning, real estate, or financeKey Competencies should include strategic thinking,  operating with vision & purpose, business/organizational savvy, passion for results, interpersonal relationships and influence, communication and conflict management, and problem solving and decision makingStrong FACT-BASED COMMUNICATION skills with an ability to present complex data and problems in a concise, simplified, and effective manner to large audiences (internal and external)Provider of CLARITY via excellent written and verbal communication skillsStrong BIAS TOWARDS ACTION through strong project and process managementAbility to lead a study in market and deliver on timeExpertise in Power Point, Excel, Word, Outlook, BI, Alteryx, GIS, SQL software and ability to develop and manage databasesCustomer service approach with ability to be HIGHLY RESPONSIVE to sensitive issues, complex inquiries and concerns from both Field-Based and Corporate-Based associates and leadershipWillingness to travel (estimated 30-40%)Experience with sales and cannibalization forecasting techniques and methodologies preferred.

Working Conditions

Required travel – 30-40%

Physical Requirements

While performing this job, the incumbent is regularly required to stand, sit, talk, hear & use hands and fingers to operate keyboards.

Direct Reports

This position will have approximately 0 direct reports.
Additional Description :