At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com **Job Function:** Digital Marketing **Job Sub** **Function:** Social Media **Job Category:** Professional **All Job Posting Locations:** New Brunswick, New Jersey, United States of America **Job Description:** We are searching for the best talent for **Sr. Manager, Paid Media** to be in **New Brunswick, NJ.** **Purpose:** The Sr. Manager, Paid Media is responsible for developing and executing J&J’s “always on” paid media strategy across a wide range of channels including programmatic display/video, CTV, social media, endemic properties. This role will work closely with internal stakeholders, agency partners, and media platforms to deliver a best-in-class approach to channel mix, audience targeting, and campaign optimization in support of the Corporate Equity Team’s paid media goals. ****An internal pre-identified candidate for consideration has been identified. However, all applications will be considered.**** **Responsibilities:** **1. Paid Media Strategy & Campaign Management** + Develop and implement “always on” paid media strategies, including tent pole moments, to achieve Corporate Equity objectives. + Determine and optimize the ideal channel mix for paid media initiatives. + Manage ongoing paid media campaigns, including agency management, ongoing optimizations, launch of new assets through trafficking sheets, pixel placement, and preview link oversight. + Participate in weekly status calls to assess and drive optimization of paid media campaigns in market e.g. monitoring bid caps and creative optimization opportunities. + Assist with ad hoc POVs or strategic planning related to J&J’s paid media presence; act as a consultant to various functional paid leads. + Budget management of working media and non-working media dollars under department management. **2. Audience, Data, & Measurement Excellence** + Use internal and external data sources to refine audience strategy and targeting tactics. + Proactively identify opportunities to test and learn new, cost-efficient ways to reach target audiences (e.g., new channels, ad formats, A/B creative testing). + Guide the development of a measurement framework with stakeholders and agencies to track effectiveness and test hypotheses. + Refine analytics and reporting processes to capture actionable insights and create performance narratives for senior leadership. **3. Stakeholder Collaboration & Content Strategy** + Partner with stakeholders to champion fit-for-platform content and creative strategies aligned with media plans. + Collaborate with team members to provide ongoing strategic counsel, support, and knowledge sharing. + Build and maintain strong relationships with key media partners, including platforms and the Media Excellence Team. + Act as a gatekeeper of J&J’s social media channels, ensuring alignment with business objectives and channel standards. **4. Brand Safety, Governance, & Flexibility** + Assist in developing and executing key controls to ensure brand safety and reduce risk, maintaining compliance with regulatory guidance and operational controls. + Support various digital workstreams, including organic, web and governance initiatives, as needed. **Role Qualifications:** **Required :** + 8 - 10 years of related industry experience + Experience working in a matrixed environment + Superior communications skills – both written and verbal + Strategic thinker with the ability to manage complexity and build strong partnerships + Ability to work well as part of a team, as well as independently with minimal supervision + Strong project management and prioritization skills required **Preferred:** + Proven success leading paid media strategies for a Fortune 100 brand + Experience developing paid strategies in the healthcare industry + Experience working in a global function Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or other characteristics protected by federal, state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act. Johnson and Johnson is committed to providing an interview process that is inclusive of our applicants’ needs. If you are an individual with a disability and would like to request an accommodation, please email the Employee Health Support Center (ra-employeehealthsup@its.jnj.com) or contact AskGS to be directed to your accommodation resource. **\#LI-Remote** **Required Skills:** **Preferred Skills:** **The anticipated base pay range for this position is :** $122,000.00 - $212,750.00 Additional Description for Pay Transparency: Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)). This position is eligible to participate in the Company’s long-term incentive program. Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits: Vacation –120 hours per calendar year Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year Holiday pay, including Floating Holidays –13 days per calendar year Work, Personal and Family Time - up to 40 hours per calendar year Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year Caregiver Leave – 80 hours in a 52-week rolling period10 days Volunteer Leave – 32 hours per calendar year Military Spouse Time-Off – 80 hours per calendar year Please use the following language: For additional general information on Company benefits, please go to: - https://www.careers.jnj.com/employee-benefits