Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader, our passion for innovation has been the common thread throughout our history. We’ve grown into one of THE most recognized global brands. We consider ourselves “relentless pioneers” that push boundaries and defy barriers. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks, and digital displays. As EPA’s ENERGY STAR® Corporate Commitment Partner, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices, and operations.

People | Excellence | Change | Integrity | Co-prosperity


Position Overview
The Senior Manager, Product Marketing of Samsung Health will be responsible for developing and executing marketing strategies to drive awareness, user acquisition, engagement, and retention for Samsung’s health app & services. This role will focus on positioning, digital campaigns, co-marketing partnerships, and data-driven marketing initiatives with the goal of establishing Samsung Health as a leading digital health and wellness platform.

Role and Responsibilities

Marketing Strategy & Campaign Management

Develop and implement a comprehensive marketing strategy to increase the visibility and adoption of Samsung health initiativesLead multi-channel marketing campaigns (i.e., digital, social, influencer marketing, PR, in-app promotions) to drive user growthCollaborate with other product categories and contribute to integrated marketing efforts within the MX businessLead agency partnerships to deliver the best-in-class creative and flawless execution across multi-channel marketing and collaborate closely with integrated marketing strategies

User Acquisition & Engagement

Develop user acquisition strategies with product managers through paid and organic channels, including ASO, paid media, event marketing and influencer marketingOptimize CRM, push notification, and email marketing to enhance user retention and engagementLeverage growth marketing tactics such as referral programs, EPP, and community engagement

Performance Analysis & Optimization

Define and track key KPIs with product managers along with marketing KPIs (i.e., conversion rates, churn, CTA/CTR, etc.)Measure and understand campaign effectivenessCreate market and user insights through campaigns and optimize/shift the strategies to fit the best path forward

Cross-Functional Collaboration

Work closely with cross-functional teams and other subsidiaries (US R&D, Health B2B), sales/account teams and Korea sales team to ensure marketing alignment with product developmentCollaborate and lead PR, social media and content creation teams to amplify Samsung’s health initiatives in the health space with partners, and against competitors

Partnership and Ecosystem Marketing

Work with Samsung’s multiple product categories and its members to develop integrated marketing strategiesDevelop co-marketing initiatives with health and fitness partners, accessories manufacturers, and potentially service providersCollaborate with healthcare institutions and corporate wellness programs to expand the platform’s reach

Skills and Qualifications

Minimum Qualifications

Bachelor degree in marketing, business administration, communication, digital marketing or related fields8+ years of experience in marketing, app marketing, and performance marketing in consumer service fieldExcellent communication skills both oral and writtenStrategic thinking and problem-solving skillsCreativity and storytellingNegotiation and influencing skillsStrong analytical skillsAbility to navigate in a fast-paced, global organization and collaborate with cross-functional teams

Preferred Qualifications:

Master’s degree (MBA or equivalent) in marketing, business, or a related fields preferred10+ years years of experience in marketing, app marketing, and performance marketingExperience in health tech, wellness, or consumer mobile application is preferred

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Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

Regular full-time employees (salaried or hourly) have access to benefits including: Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.  In addition, regular full-time employees (salaried or hourly) are eligible for MBO bonus compensation, based on company, division, and individual performance.

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Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application process. If you have a disability and require a reasonable accommodation in order to participate in the application process, please contact our Reasonable Accommodation Team (855-557-3247) or SEA_Accommodations_Ext@sea.samsung.com for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.