Job Description
Where you’ll work: remote US
GoTo is looking for an experienced and innovative Sr. Manager of Corporate Events to lead our events strategy, planning and execution. This strategic leader will drive impactful experiences across conferences, webinars, customer events, and internal programs. The ideal candidate is passionate about brand engagement, excels at cross-functional collaboration, and is skilled at both in-person and digital event delivery.
Reporting to the VP of Corporate Marketing, this role will oversee planning and project management for in-person and digital events managing a small inhouse team and external vendors. The Sr. Manager of Corporate Events will work with key stakeholders, vendors, and executives to drive the strategy, execution, and a measurable impact on our events, webinars, corporate and third-party strategic events, user conference and more.
Your Day to Day
As a Sr. Manager, Coporate Events, you would be working on:
Strategic Leadership: Develop and execute a comprehensive events strategy aligned with GoTo’s business goals and brand vision.Integrated Planning: Partner with Marketing, Sales, Product, and Customer Success to ensure events drive pipeline growth, customer engagement, thought leadership, and market presence.Program Ownership: Oversee end-to-end event management (from concept and budgeting to production, promotion, and post-event ROI analysis) for a range of events including tradeshows, annual user conference, sales kickoff, internal events, webinars, and more.Team Management: Build, mentor, and lead a small high-performing events team, as well as oversee agency and vendor relationships.Innovation & Excellence: Drive innovation in event formats, digital/hybrid experiences, and measurement to continually enhance impact and attendee satisfaction.Partner Recruiting & Management: Maintain a network of partners to assist with various aspects of event management, including venue sourcing, production, branding, and onsite logistics. Budgeting & ROI: Own the events budget, ensure cost-effective execution, and track measurable outcomes for continuous improvement.Brand Stewardship: Ensure all events reflect and amplify the GoTo brand, messaging, and customer promise.What We’re Looking For
As a Sr. Manager, Corporate Events, your background will look like:
7+ years of experience in event management, with a proven track record of delivering large-scale B2B events—ideally in SaaS, tech, or communications industries.Experience managing multi-million-dollar event budgets for internal and customer-facing events. Expertise in both physical and virtual/hybrid event strategies and strong knowledge of contemporary events and experiential brand marketing practices.Experience managing teams and external vendors/agencies.Strong communication, executive presence and stakeholder management skills.Analytical mindset; data-driven approach to event planning and measurement, creative problem solver with attention to detail and a passion for excellence.Bachelor’s degree in Marketing, Communications, Hospitality, or related field (Master’s a plus).What We Offer
At GoTo, we believe in supporting our employees with a comprehensive range of benefits designed to fit your life—at work and beyond. Here are just some of the benefits and perks you can expect when you join our team:
Comprehensive health benefits, life and disability insurance, and fertility and family-forming support programsGenerous paid time off, paid holidays, volunteer time off, and quarterly self-care days and no meeting daysTuition and reading reimbursement programs to support your continuous learning and professional growthThrive Global Wellness Program, confidential Employee Assistance Program (EAP), as well as One to One Wellness CoachingEmployee programs—including Employee Resource Groups (ERGs), GoTo Gives, and our charitable matching program—to amplify your connection and impact.Registered Retirement Savings Plan (RRSP) to help you plan for your futureGym reimbursement programs to encourage your physical well-beingAccess to telemedicine services for convenient healthcare supportGoTo performance bonus program to celebrate your impact and contributionsMonthly remote work stipend to support your home office expensesAt GoTo, you’ll find the flexibility, resources, and support you need to thrive—at work, at home, and everywhere in between. You’ll work towards a shared goal with an open-minded, cohesive team that’s greater than the sum of its parts. We’re committed to creating an inclusive space for everyone, because we know unique perspectives make us a stronger company and community. Join us and be part of a company that invests in your future, where together we’ll Be Real, Think Big, Move Fast, Keep Growing, and stay Customer Obsessed.
Benefits: Comprehensive health insurance (medical, dental, vision), 401(k) plan with discretionary company match, paid time off, employee discount programs, Short Term and Long Term Disability, Basic Life Insurance, and fertility benefits.
Annual Base Salary Range: $123,000.00 - $204,000.00The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.