The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are seeking an exceptional, execution-strong, and audience-obsessed Senior Director of Integrated Global Marketing to lead PayPal’s full-funnel global campaign strategy across our most critical regions. This is a new role that reflects our transformation toward a more agile, audience-led, and campaign-centered marketing model.

Job Description:

Essential Responsibilities:

Develop and oversee comprehensive performance marketing strategies to achieve business growth and revenue goalsLead the execution of multi-channel digital marketing campaigns, including paid search, social, display, and programmatic advertisingDefine, monitor, and optimize performance metrics to ensure maximum ROI and campaign efficiencyCollaborate with cross-functional teams to align performance marketing initiatives with broader business strategiesManage and allocate budgets effectively, identifying opportunities for cost-saving and scaling impactDrive innovation by implementing advanced testing frameworks, exploring emerging technologies, and adopting new channelsProvide leadership and mentorship to the performance marketing team, fostering a culture of collaboration and continuous improvementBuild and maintain relationships with external agencies and vendors to ensure best-in-class execution and results

Minimum Qualifications:

Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

About PayPal

For more than 25 years, PayPal has revolutionized global commerce. With a two-sided network spanning hundreds of millions of consumers and merchants in nearly 200 markets, we deliver secure, seamless payment solutions and ecosystem connectivity across every surface of commerce. Our platforms, including PayPal, Venmo, and Xoom, power personal and business transactions across borders, channels, and partners, enabling the future of the digital economy.

Our belief in inclusion, innovation, collaboration, and wellness drives everything we do. Guided by these values, we operate as one global team always focused on helping customers thrive.

The Role: Senior Director, Integrated Global Marketing

We are seeking an exceptional, execution-strong, and audience-obsessed Senior Director of Integrated Global Marketing to lead PayPal’s full-funnel global campaign strategy across our most critical regions. This is a new role that reflects our transformation toward a more agile, audience-led, and campaign-centered marketing model.

This role will architect, scale, and govern PayPal’s most important brand, growth, and co-marketing campaigns, serving as the connective tissue across B2B functions including PMM, Content, Partner

Marketing, Paid Media, Growth, Events, and Regional Marketing.

You will be accountable for crafting and launching globally integrated campaigns that increase awareness, drive consideration, fuel sales pipeline, and support segment-specific GTM efforts. You’ll also lead the internal content engine that creates thought leadership, solution stories, case studies, and testimonials that power education and conversion.

Key Responsibilities

Global Campaign Strategy & Execution

Design and deliver globally integrated campaigns that align to segment priorities (SMB, Mid-Market, Enterprise) and business objectives.

Own the annual and quarterly campaign calendar, aligning product launches, growth priorities, partner programs, and major events.

Translate positioning and strategy from PMM into compelling campaign narratives, CTAs, and channel plans.

Oversee campaign performance measurement, aligning with growth and analytics teams on KPIs and marketing influence on pipeline and revenue.

Scalable Campaign Toolkits & Regional Activation

Lead development of “Campaign in a Box” toolkits that regional marketers and sales teams can deploy and localize quickly.

Ensure consistency of message and creative across regions while enabling speed and flexibility to respond to local market needs.

Act as the central orchestrator between global and regional teams, removing bottlenecks and ensuring campaign execution at scale.