We’re building a relationship-oriented bank for the modern world. We need talented, passionate professionals who are dedicated to doing what’s right for our clients. At CIBC, we embrace your strengths and your ambitions, so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute. To learn more about CIBC, please visit CIBC.com (https://www.cibc.com/en/about-cibc.html) **What you’ll be doing** Reporting to the VP, Everyday Banking Product Development & Benefits Strategy, the Sr Director, Consumer Cards will be responsible for the development and management of all of CIBC’s Proprietary Consumer Cards including Aventura, Dividend, Adapta & Select portfolios as well as all embedded benefits associated with those products. You will be involved in ownership of the P&L, decisions related to the value propositions, product constructs (features & benefits), card design, client experience and production issues related to all cards under the portfolio. This role will lead and/or influence strategic direction for our engagement, pricing and marketing programs to grow purchase volume and outstanding balances. Responsibilities also include ensuring ongoing competitiveness of credit card products by developing a robust view of competitive and regulatory environment and building features, benefits and processes that deliver compelling value to clients that are easy to sell, use and service. The role will require technical capabilities and the ability to understand and deal with legal/regulatory/technical complexities. _At CIBC we enable the work environment most optimal for you to thrive in your role. You’ll have the flexibility to manage your work activities within a hybrid work arrangement where you’ll spend 1-3 days per week on-site, while other days will be remote._ **How you’ll succeed** + **Strategy development** – Lead the development of the growth strategy for the CIBC Proprietary Consumer Cards suite of products. You will be responsible for the P&L of the products portfolios including revenue and profit growth, interchange management and expenses related to card benefits. You will own the product related policies and processes to ensure a strong client experience. You will lead a highly productive and engaged team to deliver best in class products and services to existing and prospective clients. You will also be the Product lead for the quarterly LE financial calls working in conjunction with the Cards Finance team. + **Product development** – Conduct ongoing product portfolio assessments including market, opportunity and profitability analysis to optimize product offering based on strategic direction and target segments; Conduct research to determine any potential gaps in product offer and opportunities that may increase competitiveness of our products; Review client experience assessments to look for opportunities to improve product offer and client journey; Drive the key strategic priorities to establish the Aventura and Dividend portfolios as market leaders of Rewards cards in Canada. + **Strategic marketing** - Sponsor/champion/support related initiatives that build revenue, including quality marketing promotions and distribution/channel strategies; Work closely with Consumer Marketing team to establish the Aventura, Adapta and Dividend brands and key marketing messages. Monitor competitive space in Canada and globally to identify innovative benefits that help differentiate our cards in the market; Leverage existing partners such as Visa & MasterCard to consult and help deliver best in class products; Work closely with Card Benefits and Partnership teams to deliver value added products and services to differentiate our cards in the Canadian marketplace. + **Partner management** – Establish the Strategic direction and 3-5 business plan; Ongoing prioritization of initiatives against business imperatives/strategies and working with internal partners to achieve alignment and focus; Foster relationships with key business partners across PSB, CC&I and Technology to ensure the business is well positioned to achieve its business and financial objectives; Lead partner relationship to grow portfolio and meet Business Case objectives + **People management/ leadership** - Create and sustain a high performing, inspired workplace which is consistent with the values of CIBC and ensure that progressive approaches are used in the management of human resources. This includes: champion coaching model for managers; align employee reward and recognition around positive customer experience; ensuring consistent Performance Management practices throughout the business; career and succession planning; calibration sessions within team and across division. **Who you are** + **You can demonstrate experience in** deep understanding of the Canadian and Global Credit Card and Payments business; Strong comprehension of a product line P/L along with solid grasp on the major drivers of business success; Knowledge of financial services and banking industry overall with specific in-depth knowledge of the Cards industry trends, innovations, best practices and regulatory environment, sufficient to analyze, interpret and develop recommendations to the benefit of CIBC. + **You can demonstrate** strong knowledge of bank operations required to participate in the design and implementation of processes and tools. Considerable management experience, combined with P & L management responsibilities with at least 5-7 years of work experience in business related function, e.g., strategy, credit card product management, finance, and management consulting + **You're passionate about people.** You find meaning in relationships, and surround yourself with a diverse network of partners. You build trust through respect and authenticity. Relationship management skills to effectively deal with individuals at all levels of the organization and convey factual and/or conceptual information requiring detailed explanation and interpretation + **Your influence makes an impact.** You know that relationships and networks are essential to success. You inspire outcomes by making yourself heard. Expert influencing skills sufficient to shape the decision-making process in complex relational situations involving matters of major business policy and strategy relevant to Personal Banking Products. + **You're driven by collective success.** You know that collaboration can transform a good idea into a great one. You understand the power of an inclusive team that enjoys working together to bring a shared vision to life. + **You look beyond the moment.** You make decisions and take actions that will make a difference today and tomorrow. You proactively seek new opportunities to define what's possible. Expert knowledge of strategic and business planning processes to convey complex conceptual information involving interpretation and opinions on global emerging payments market data and trends. + **Values matter to you.** You bring your real self to work and you live our values – trust, teamwork and accountability. **\#LI-TA** **What CIBC Offers** At CIBC, your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. + We work to recognize you in meaningful, personalized ways including a competitive compensation, a banking benefit*, wellbeing support and additional offers such as employee and family assistance programs and MomentMakers, our social, points-based recognition program. + Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients. *Subject to program terms and conditions **What you need to know** + CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation, please contact Mailbox.careers-carrieres@cibc.com + CIBC is committed to clarity in our hiring process. All roles posted are opportunities we’re actively recruiting for, unless stated otherwise. + You need to be legally eligible to work at the location(s) specified above and, where applicable, must have a valid work or study permit + We may ask you to complete an attribute-based assessment and other skills test (such as simulation, coding, French proficiency). + We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you, all that you have to offer, and give you the opportunity to learn more about us. **Expected End Date** 2026-03-30 **Job Location** Toronto-81 Bay, 25th Floor **Employment Type** Regular **Weekly Hours** 37.5 **Skills** Building Partnerships, Business Analysis, Change Management, Creativity, Cross-Functional Team Leadership, Innovation, Leadership, Long Term Planning, Pricing Strategies, Product Management, Product Strategies, Project Management, Relationship Building At CIBC, we are in business to help our clients, employees and shareholders achieve what is important to them. Our ability to create value for all CIBC stakeholders is driven by a business culture based on common values: Trust, Teamwork and Accountability. Working with CIBC makes you a part of a work environment committed to our clients, employees and communities - a place where you can excel. Every day, our 44,000 employees help our clients achieve their financial goals, because what matters to our clients, matters to us.