The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

This job is an inspirational collaborator providing key inputs as an industry leader and expert. This role involves developing and articulating a clear, compelling vision and strategy in alignment with PayPal-wide strategy and operations, focusing on the long-term success of the marketing function.

Job Description:

Essential Responsibilities:

Develop and articulate a clear, compelling vision and strategy for the marketing functionProvide key inputs as an industry leader and expert in marketingInspire and lead the marketing team to achieve long-term successAlign marketing strategies with PayPal-wide strategy and operationsDrive innovation and continuous improvement in marketing practicesCollaborate with executive leadership to ensure the marketing function supports overall business goals

Minimum Qualifications:

Minimum of 18 years of relevant work experience and a Bachelor's degree or equivalent experience.

Preferred Qualification:

About PayPal

At PayPal, we’re reimagining how the world moves money—creating an intelligent, inclusive, and connected digital economy for everyone. Apollo is our next-generation platform initiative that brings this vision to life—enabling seamless commerce experiences across surfaces, segments, and partner environments.

Apollo is not just a feature or product—it’s the strategic core of how PayPal shows up for consumers, merchants, and platforms globally.

The Role: Senior Director, Apollo Marketing

We’re looking for a bold, high-impact marketing leader to serve as the Product Marketing and GTM owner for Apollo—PayPal’s flagship platform program. This highly visible role will lead the end-to-end go-to-market strategy, narrative development, ecosystem alignment, and campaign execution for Apollo across all customer and partner types.

You will ensure a unified story is told across surfaces (app, web, checkout), segments (consumer, merchant, platform), and touchpoints (owned, paid, and partner-led)—anchored in insight, scaled with impact, and aligned globally.

Key Responsibilities

Strategic Narrative & Positioning

Own the Apollo messaging framework, including narratives for merchants, consumers, platforms, and partners.

Create a unified story that articulates how Apollo enables scalable, seamless, experiences for consumers across merchant and partner experiences.

Translate complex platform features into market-facing value propositions that resonate globally.

Go-to-Market Leadership

Drive end-to-end GTM strategy for Apollo product launches, new surfaces, and cross-platform innovations.

Deliver a cohesive GTM experience by integrating narrative, enablement, and execution across multiple functions and audiences.

Partner with regional teams to tailor GTM activation to market-specific needs and priorities.

Align internal stakeholders (Product, Field, BD, Ops) on Apollo launch plans, objectives, and performance metrics.

Ecosystem & Partner Co-Marketing

Build and scale joint marketing programs with merchants, platforms, and technology partners to amplify Apollo’s reach and impact.

Ensure Apollo is embedded into strategic partner roadmaps, presentations, and joint campaigns.

Create enablement materials, co-branded assets, and playbooks that make Apollo easy to present, position, and promote externally.

Integrated Campaigns & Commercial Activation

Lead the development of global, full-funnel campaigns to drive:

Scaled consumer adoption and repeat usage

Merchant awareness and presentment of Apollo experiences at checkout and beyond

Partner and merchant co-marketing activation aligned to Apollo feature sets and surfaces

Build repeatable campaign frameworks that can scale across geographies, channels, and partner tiers.

Collaborate with Performance, Lifecycle, and Field Marketing to activate Apollo campaigns through digital, in-product, CRM, and live channels.

Maintain narrative and visual consistency across all touchpoints to reinforce Apollo as a unified platform experience.

 Insights, Enablement & Performance

Define and track KPIs to measure success across audience segments—awareness, activation, retention, and revenue impact.

Collect insights from sales, customer success, and partners to refine positioning and optimize campaign performance.

Report performance regularly to executive stakeholders with clear attribution to Apollo’s strategic goals.

Qualifications

15+ years in product marketing, GTM strategy, or ecosystem marketing—preferably in fintech, commerce platforms, or payments.

Demonstrated ability to lead multi-sided GTM programs that span consumers, merchants, and partners.

Deep expertise in crafting scalable narratives and integrated marketing across complex, matrixed environments.

Exceptional cross-functional leadership and executive communication skills.

Experience designing and launching joint GTM programs with external partners and platforms.

Proven ability to drive ecosystem cohesion—ensuring messaging and campaigns reinforce a singular platform identity.

Strategic thinker with operational chops and a bias toward execution.

Why This Role Matters

Apollo is the most important platform initiative at PayPal—uniting our ecosystem across surfaces, products, and partners. The Senior Director of Apollo Marketing will play a pivotal role in how the world sees, understands, and uses our most powerful innovations.

You’ll define how we position the future—and bring it to life at scale.

Subsidiary:

PayPal

Travel Percent:

0

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. Any such request is a red flag and likely part of a scam. To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us.

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset—you. That’s why we offer benefits to help you thrive in every stage of life. We champion your financial, physical, and mental health by offering valuable benefits and resources to help you care for the whole you.

We have great benefits including a flexible work environment, employee shares options, health and life insurance and more. To learn more about our benefits please visit https://www.paypalbenefits.com.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at paypalglobaltalentacquisition@paypal.com.  

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.