Remote, US: Select locations
7 hours ago
Sr. Demand Generation Manager
PLEASE READ: Zones are based on your zip code. If you’re within 100 miles of a listed metro area (straight-line radius), you’re included in that Zone. For this role, we are hiring in Zones 2 and 3. Check your Zone here before applying. Role Description As a Sr Demand Generation Marketing Manager focused on Dropbox Dash, you will play a pivotal role in shaping and executing the go-to-market growth strategy for one of Dropbox’s most exciting products. The ideal candidate will have a proven track record in demand generation, deep expertise in B2B SaaS marketing, and the ability to design and scale full-funnel programs that drive pipeline, revenue, and product adoption. You will bring a strong command of demand generation best practices across digital channels, campaign orchestration, lead nurturing, and conversion optimization, paired with sharp analytical skills to measure, iterate, and improve performance. Your focus will be on building high-impact programs that attract, engage, and convert target audiences while aligning with overall business and revenue objectives. This role requires close partnership with cross-functional teams, including sales, product marketing, integrated marketing, and analytics, to ensure programs are aligned with product positioning, customer insights, and pipeline goals. You will translate market opportunities and product updates into compelling demand generation strategies, leveraging data-driven insights and innovative approaches to scale Dropbox Dash’s reach and adoption. Responsibilities Demand Generation Strategy: Develop and execute full-funnel demand generation plans that drive product awareness, pipeline, and achieve growth targets for Dropbox Dash.Pipeline Acceleration: Partner with sales and product marketing to deliver programs that generate qualified opportunities and accelerate deal cycles.Integrated Campaign Management: Lead the design, execution, and optimization of digital campaigns across paid social, content syndication, display, and emerging channels, ensuring alignment with buyer journeys and business objectives.Analytics and Optimization: Measure campaign performance, pipeline contribution, and ROI. Use insights to optimize programs, produce QBR and MBR reporting, and share learnings with leadership and cross-functional teams.Cross-Functional Alignment: Partner with sales, product marketing, and integrated marketing teams to ensure demand generation initiatives support GTM priorities and product positioning.Budget Management and Forecasting: Manage program budgets and forecasts, making data-driven investment decisions that balance near-term performance with long-term growth.Market Research: Track industry trends and competitor activity to uncover opportunities and strengthen Dropbox Dash’s demand generation engine. Requirements Minimum of 8+ years in B2B marketing with a focus on demand generation, performance marketing, and/or digital marketingData driven with a strong ability to interpret marketing and sales data, generate actionable insights, and translate findings into strategies/experiments that improve performance and ROIProven track record in planning, executing, and optimizing multi-channel demand programs across paid search, paid social, content syndication, and displayDrive impact through deep knowledge of platforms including Google Ads, Meta, LinkedIn, programmatic display, and content syndication partners, with experience testing and scaling new channelsBuild strong cross-functional partnerships by influencing and aligning with sales, product marketing, brand, and other stakeholdersDirect budget management, forecasting, and investment prioritization to balance near-term pipeline with long-term growthDemonstrated success in owning initiatives end-to-end, driving alignment across teams, and presenting insights and recommendations to senior leadership Preferred Qualifications Familiarity with advanced attribution modeling, funnel analytics, and marketing mix optimizationExperience with account-based marketing strategies and platforms  CompensationUS Zone 1 This role is not available in Zone 1US Zone 2$142,300—$192,500 USDUS Zone 3$126,500—$171,100 USD The range(s) listed above is the expected annual salary/OTE (On-Target Earnings) for this role, subject to change. Please note, OTE are for sales roles only. Salary/OTE is just one component of Dropbox’s total rewards package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). Dropbox takes a number of factors into account when determining individual starting pay, including job and level they are hired into, location/metropolitan area, skillset, and peer compensation.  We target most new hire offers between the minimum up to the middle of the range. Dropbox uses the zip code of an employee’s remote work location to determine which metropolitan pay range we use. Current US Zone locations are as follows: • US Zone 1: San Francisco metro, New York City metro, or Seattle metro • US Zone 2: California (outside SF metro), Colorado, Connecticut (outside NYC metro), Delaware, Illinois (Chicago metro), Indiana (Chicago metro), Maryland, Massachusetts, Michigan (Chicago metro), New Hampshire, New Jersey (outside NYC metro), New York (outside NYC metro), Oregon, Pennsylvania (D.C. metro), Pennsylvania (outside NYC or DC metro), Texas (Austin metro) Virginia (DC metro), Washington (outside Seattle metro), Washington DC metro, West Virginia (DC metro), Wisconsin (Chicago metro) • US Zone 3: All other US locations Company Description Dropbox isn’t just a workplace—it’s a living lab for more enlightened ways of working. We're a global community of bold visionaries and resourceful doers who are shaping the future of Dropbox—and with it the future of work. Our Virtual First model combines the autonomy of a distributed workplace with the power of human connection, making space for both meaningful work and meaningful relationships. With our start-up mindset and enterprise-level opportunities, you can be who you are and grow into who you’re meant to be. Here, you can own your impact to make work more intuitive, joyful, and human—for you as a Dropboxer and for hundreds of millions of people worldwide. If you're ready to push boundaries—and yourself— Dropbox is ready for you. Team Description The Dropbox Marketing Team shows the world how Dropbox makes work better. We're storytellers and strategists, exploring new ways to connect our products with the people who need them. From product launches to campaign strategy, positioning to digital marketing, we blend creativity with data-driven insights to build our brand and grow our impact. Working across disciplines, you will tap into your own inventiveness while collaborating with teams throughout the organization, including Product, Sales and Engineering. If you're excited about translating complex technologies into engaging narratives and shaping how the world understands and experiences Dropbox, join our Marketing team. Areas of work include Digital Marketing, Brand Strategy, Content Marketing, Product Marketing, Campaign Marketing, SaaS Marketing, Growth Marketing, Marketing Operations, and Customer Insights. Benefits Dropbox is committed to investing in the holistic health and wellbeing of all Dropboxers and their families. Our benefits and perks programs include, but are not limited to: Competitive medical, dental, and vision coverage 401(k) plan with a generous company match and immediate vesting Flexible PTO/Paid Time Off, paid holidays, Volunteer Time Off, and more, allowing you time to unplug, unwind, and refresh Income Protection Plans: Life and disability insurance Business Travel Protection: Travel medical and accident insurance Perks Allowance to be used on what matters most to you, whether that’s wellness, learning and development, food and groceries, and much more Parental benefits including: Parental Leave, Child and Adult Care, Day Care FSA, Fertility Benefits, Adoption and Surrogacy Support, and Lactation Support Access to over 10,000 global co-working spaces through Gable.to, making it easy to book flexible workspaces for collaboration or individual work Quarterly Cell phone and internet allowance Mental health and wellness benefits Disability and neurodivergence support benefits Additional benefit details are available upon request. Dropbox supports responsible use of AI for preparation, but misrepresentation of skills or experience is not permitted. See our AI philosophy. Dropbox is an equal opportunity employer. We are a welcoming place for everyone, and we do our best to make sure all people feel supported and connected at work. A big part of that effort is our support for members and allies of internal groups like Asians at Dropbox, BlackDropboxers, enABLE, TODOS (Latinx), Pridebox (LGBTQ), Vets at Dropbox, and Women at Dropbox.
Confirmar seu email: Enviar Email