At the heart of AWS marketing initiatives are customer stories—powerful endorsements from globally recognized brands demonstrating leadership in AI and cloud innovation. As Customer References Manager for LATAM, you will be the strategic architect identifying and vetting the customers whose stories will create "wow" moments for our audiences. This role requires working backwards from AWS's strategic priorities to proactively seek customers who embody the narratives that matter most, ensuring we deliver fewer, higher-impact customer stories that drive meaningful business results.

As part of the AWS Customer References team—the central hub for all AWS customer reference activities—you will ensure consistency, quality, and strategic alignment across the LATAM region. You'll focus resources on customers and narratives that reflect AWS's strategic priorities and areas of significant business investment, serving as the trusted partner that amplifies customer voices and showcases AWS's transformational impact


Key job responsibilities
Strategic Customer Identification & Selection
- Work backwards from desired narratives to proactively identify LATAM customers who embody stories aligned with AWS strategic priorities (AI innovation, cloud transformation, industry leadership)
- Develop and maintain customer storytelling frameworks that evaluate strategic value, business impact, technical innovation, and ability to create wow moments
- Build a portfolio of stories that demonstrate leadership in AI and cloud innovation

Customer Story Development
- Shape customer stories that serve as powerful social proof for both marketers and sellers
- Identify the specific narratives that will resonate with target audiences and support strategic marketing initiatives
- Ensure stories accelerate cloud and AI adoption journey for customers worldwide
- Maintain a balanced portfolio across industries, use cases, and geographies within LATAM to support diverse marketing and sales needs
- Track which customers and narratives are delivering the highest impact and adjust strategy accordingly

About the team

Why AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.

Diverse Experiences
Amazon values diverse experiences. Even if you do not meet all of the preferred qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.


Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.

Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.

Mentorship and Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional