Job Description Migration & Platform Quality (Primary – Near Term)  • Act as a core contributor and quality owner during the migration from Adobe Campaign Classic to Zeta.  • Ensure campaign logic, audiences, eligibility rules, suppression, targeting, and enhancements are accurately translated and improved, not blindly replicated.  • Partner closely with the Zeta implementation team to support:   ○ Parallel runs   ○ Campaign validation   ○ QC of data, content, logic, and response behavior  • Serve as a trusted senior partner who raises the bar on execution quality during migration. Movable Ink Ownership  • Own Movable Ink implementation and stability across migrated and new campaigns.  • Rebuild and validate MI‑enabled templates and dynamic content logic in Zeta.  • QA fallback behavior, error handling, and rendering across clients and devices.  • Troubleshoot MI issues during parallel runs and peak sends; partner directly with MI support as needed. Campaign Strategy, Automation & Growth (Post‑Migration)  • Lead the development of advanced automation and journey‑based campaigns, including lifecycle, loyalty, and triggered programs.  • Design campaigns that directly support business goals, including:   ○ Revenue growth (scaling from ~$300M toward $600M+)   ○ Personalization and customer satisfaction  • Optimize journeys for timing, frequency, targeting, and channel orchestration across Email, SMS, and Push.  • Identify opportunities to replace manual sends with scalable, repeatable automation. Leadership & Enablement  • Act as a senior campaign leader and thought partner to the team.  • Help standardize templates, snippets, and campaign patterns to improve efficiency and consistency.  • Train and enable campaign managers on Zeta best practices, automation patterns, and personalization strategies.  • Operate with high autonomy, ownership, and accountability. Business Impact Focus  • Ensure campaign execution and personalization efforts:   o Increase engagement and loyalty   o Improve customer experience   o Drive measurable revenue and program growth We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills and Requirements • Senior‑level enterprise ESP / campaign development experience with a track record of owning campaigns end‑to‑end. • Hands‑on Adobe Campaign Classic (ACC) or Zeta experience required (strong preference for ACC); must be productive on day one. • Direct experience supporting or leading ESP migrations, including campaign logic translation, parity validation, and quality control. • Deep Movable Ink experience (hard requirement):  • Implementing Movable Ink within enterprise ESPs  • Migrating Movable Ink‑enabled programs between platforms  • Managing dynamic content logic, rules, and fallbacks • Strong technical campaign development skills, including:  • Workflow design and schema‑driven logic  • SQL usage within ESPs  • Email template structure, layout, and design considerations • Proven ability to translate business objectives into technical campaign execution and “connect the dots” across requirements. • Ability to run campaigns independently, lead by example, and raise execution quality. • Strong grasp of personalization, targeting, and automation to drive revenue growth and customer satisfaction. • Prior experience leading campaign migrations end‑to‑end, not just participating. • Experience scaling high‑revenue, high‑volume programs (retail, loyalty, eCommerce). • Multi‑channel campaign experience across Email, SMS, and Push/App. • Strong understanding of deliverability best practices and inbox monitoring. • HTML/CSS proficiency for email and channel templates. • Experience collaborating with data science and analytics teams to activate AI/ML‑driven personalization. • Demonstrated thought leadership in campaign strategy, optimization, or automation frameworks.