The Campaign Activation Manager is responsible for executing and managing digital campaigns to increase Philips reputation and generate demand for the company's products, software and services. This is a key role to serve Business and Regions by optimizing the campaign execution, centralizing resources to stronger ROI.
Your role:
Acts as single point of contact for regions / businesses that are supported under service level agreement.
Ensure that all digital campaign media (paid search, social, display, others) are planned, set up, run, and optimized according to the defined strategy and development processes.
Responsible for creation & coordination of cross-channel digital (paid) media plans, responding to regional and business briefs.
Responsible for supervising and managing the media resources to ensure effective operations.
Ensure the digital campaign ecosystem and target are defined, appropriate and in line with overall KPI's.
Manage campaign performance of in-house media activities and ongoing performance reporting on behalf of the region together with the Insights & Analytics team.
Leverage best practices and scale them up in the Europe region.
You're the right fit if:
You’ve acquired 8+ years experience of driving digital excellence and managing digital campaigns in a complex business environment in a central or market function, for a brand or media agency.
Your skills include deep understanding of owned (.com, email marketing), earned and paid media (SEA/SEM/PPC, social, programmatic) methodologies and ability to apply in 360 campaign approach and hands-on mentality, E2E ownership combined with excellent analytical, strategic and communication skills.
You have a Master or Bachelor's degree in Marketing, Business Administration, or related field preferred.
You’re highly customer focused, preferable in the B2B Healthcare industry; translating audience insights and data into high-engaging and converting activities.
How we work together
We believe that we are better together than apart. For this role it means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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