ROLE SUMMARY
As part of the Chief Marketing Organization the Sr. Associate, Paid Social will be part of the Performance Marketing team. This individual will play a critical role driving the successful execution of Pfizer’s social media campaigns. The role is designed for individuals who have already mastered the basic principles of paid social media and are ready for increased responsibility when it comes to campaign creation and performance. The Sr. Associate will be part of our newly created In-House team, which leads social media from strategy to implementation. The ideal candidate will act as the day-to-day steward of activation activities with a proven track record in hands-on management and optimization.
ROLE RESPONSIBILITIES
Responsible for the day-to-day maintenance of Pfizer social accounts such as performance monitoring, account optimization, and budget pacing.
Collaboration with Paid Social Managers and Senior Managers on project management and prioritization of tasks across a fast paced and dynamic set of brands
Management of all launch activities, i.e. trafficking, uploading, and QAing new materials once approved.
Data extraction and campaign analysis including the identification of trends, insights, and areas for optimization on a monthly, quarterly, and ad hoc basis.
Completion of in-depth marketplace and competitive research to inform campaign planning.
Understanding of native social platform and Privacy approved 3P audiences to assist in constructing campaign strategy
Expertise and advanced utilization of Paid Social media platforms/tools, i.e. Meta, Reddit, Pinterest, TikTok, X
Communication and collaboration with key external stakeholders, i.e. agency teams, creative teams, social platform teams
BASIC QUALIFICATIONS
Applicant must have a bachelor's degree with at least 2 years of experience of hand-on experience exclusively in paid social campaign management; OR a master's degree with more than 0+ years of experience; OR an associate's degree with 6 years of experience; OR a high school diploma (or equivalent) and 8 years of relevant experience.
Experience in the Pharma vertical preferred.
Proficiency with all major social media platforms.
Familiarity with in-platform campaign optimizations.
Hands-on keys campaign and ad building.
Knowledge of tagging implementation and measurement best practices across social platforms.
Strong analytical abilities with the capability to interpret data, identify insights, and make data-driven recommendations for optimization.
Excellent verbal and written communication skills, with the ability to clearly explain performance results and rationale for any decisions made.
Ability to work well with multiple stakeholders across different projects under strict deadlines.
Additional Job Information:
Last Date to Apply: March 23, 2026
Work Location Assignment: NYC or Collegeville, PA; Hybrid
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider’s name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Pfizer endeavors to make www.pfizer.com/careers accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process and/or interviewing, please email disabilityrecruitment@pfizer.com. This is to be used solely for accommodation requests with respect to the accessibility of our website, online application process and/or interviewing. Requests for any other reason will not be returned.
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