Sr Technical Program Manager, Guidance & Personalization
Amazon.com
Amazon Ads is one of the fastest-growing businesses at Amazon — and the GPS (Guidance, Personalization, and Security) team is at the center of how advertisers experience it. Join us in building AI-powered guidance and personalization for sellers, vendors, and offsite advertisers. As a Sr. Technical Program Manager on GPS, you will drive programs that directly shape how millions of advertisers interact with the Amazon Ads console through agentic experiences, unified APIs, and whole-page personalization.
GPS enables partners across Amazon Ads to deliver recommendations, insights, alerts, and GenAI interactions to sellers, vendors, agencies, and creators worldwide. We provide the UX components, low-code delivery infrastructure, feedback mechanisms, telemetry, and security infrastructure that power the advertiser experience.
Key job responsibilities
- Drive cross-functional programs across Product, UX, Engineering, and Science teams to deliver AI-powered personalization experiences for advertisers at scale
- Own program planning and execution for platform API infrastructure, including consolidating fragmented systems into unified, domain-modeled interfaces that serve multiple channels and consumer applications
- Coordinate delivery of agentic and AI-native experiences that transform how advertisers discover insights, receive recommendations, and take action within the advertising console
- Manage complex migration and unification programs spanning multiple engineering teams, tracking dependencies, resolving blockers, and aligning stakeholders from VP-level strategy through engineering execution
- Drive security and access management programs that govern how internal and external users interact with advertiser accounts across multiple account types and provisioning systems
- Establish mechanisms to measure and improve team delivery velocity, including code review throughput, partner onboarding timelines, and feature launch cadence
- Align cross-organizational stakeholders on technical trade-offs, write strategic documents, and present recommendations to senior leadership
- Identify systemic operational risks — such as gaps in provisioning ownership or inconsistent API contracts — and drive them to resolution before they surface as escalations
GPS enables partners across Amazon Ads to deliver recommendations, insights, alerts, and GenAI interactions to sellers, vendors, agencies, and creators worldwide. We provide the UX components, low-code delivery infrastructure, feedback mechanisms, telemetry, and security infrastructure that power the advertiser experience.
Key job responsibilities
- Drive cross-functional programs across Product, UX, Engineering, and Science teams to deliver AI-powered personalization experiences for advertisers at scale
- Own program planning and execution for platform API infrastructure, including consolidating fragmented systems into unified, domain-modeled interfaces that serve multiple channels and consumer applications
- Coordinate delivery of agentic and AI-native experiences that transform how advertisers discover insights, receive recommendations, and take action within the advertising console
- Manage complex migration and unification programs spanning multiple engineering teams, tracking dependencies, resolving blockers, and aligning stakeholders from VP-level strategy through engineering execution
- Drive security and access management programs that govern how internal and external users interact with advertiser accounts across multiple account types and provisioning systems
- Establish mechanisms to measure and improve team delivery velocity, including code review throughput, partner onboarding timelines, and feature launch cadence
- Align cross-organizational stakeholders on technical trade-offs, write strategic documents, and present recommendations to senior leadership
- Identify systemic operational risks — such as gaps in provisioning ownership or inconsistent API contracts — and drive them to resolution before they surface as escalations
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