About the Role:
This critical position is responsible for developing the content, programs, and experiences of several Gartner Conferences, as well as overall management of those Conferences.
The Senior Program Manager owns a number of IT related conference(s) and is tasked to drive two key activities for these:
Develop the conference product strategy to drive growth, profitability and retention, in collaboration with global PM leadsCreate the most compelling attendee-driven conference agenda based on market needs and requirements.To achieve desired results, the Sr. Program Manager collaborates closely with various stakeholders including:
Gartner Research and Gartner ConsultingAudience Acquisition / Marketing / Conference Attendee SalesSponsorship SalesConference Operations / LogisticsResearch Marketing, Sales, and Service DeliveryWhat you’ll do:
Drive primary and secondary market research in order to understand client issues and market trendsIdentify and define target audience, exhibitor opportunities for the conferences.Collaborate with Conference Chair to create client-focused programs that deliver the most relevant content for each role.Secure keynote speakers, panels and case studies.Collaborate with Gartner Research and Services Delivery teams to ensure we create and facilitate great client experiences and networking opportunities.Collaborate with global program leads on creating the conference or portfolio strategyEvangelize and promote conferences to internal and external constituents.Innovate conference experiences, content and formats.Work closely with Conferences Marketing to create compelling messaging and campaigns, as well as assist with media partners, to drive growth and increase retentionCollaborate with Conferences Sales to identify prospective sponsors/exhibitors, accelerate the sales process and increase retention.Collaborate with Conferences Operations to ensure cost-effective solutions to achieve optimal attendee and sponsor experiencesIdentify and evaluate competitive conferences, including attending competitive conferences.What you’ll need:
Bachelor’s Degree in any field is a must.3-7 years’ relevant experience in event program management including content agenda creation & speaker management preferred.Conference or content-rich program planning experience is a must.Proven track record creating and executing strategy.Demonstrated ability to work in a highly collaborative matrix environment, with strong stakeholder management skills.Excellent written and oral communication and ability to influence.Desire for global / multinational conference experienceGood multi-project management, prioritization, time management capacityFamiliarity with technology, data analysis, and AI a plus.Ability to engage effectively with C-level executives.Ability to accommodate moderate travel to approx. 7 conferences annually, domestic and international (approx. 15%).#LI-BO2
#LI-hybrid
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At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.
Our mission relies on expert analysis and bold ideas to deliver actionable, objective insight, helping enterprise leaders and their teams succeed with their mission-critical priorities.
Since our founding in 1979, we’ve grown to more than 21,000 associates globally who support ~14,000 client enterprises in ~90 countries and territories. We do important, interesting and substantive work that matters. That’s why we hire associates with the intellectual curiosity, energy and drive to want to make a difference. The bar is unapologetically high. So is the impact you can have here.
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Our sustained success creates limitless opportunities for you to grow professionally and flourish personally. We have a vast, virtually untapped market potential ahead of us, providing you with an exciting trajectory long into the future. How far you go is driven by your passion and performance.
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What do we offer?
Gartner offers world-class benefits, highly competitive compensation and disproportionate rewards for top performers.
In our hybrid work environment, we provide the flexibility and support for you to thrive — working virtually when it's productive to do so and getting together with colleagues in a vibrant community that is purposeful, engaging and inspiring.
Ready to grow your career with Gartner? Join us.
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