Sr Product Marketing Manager - Tech, WWPS, AWS Industry Marketing
Amazon.com
Are you a tech-savvy storyteller who can translate complex cloud solutions into compelling customer value for government and public sector institutions? At AWS, we're seeking a Product Marketing Manager for Worldwide Public Sector who can shape the future of cloud and AI adoption across public sector institutions globally.
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio.
We're looking for a unique blend of public sector expert, technologist, and marketer - someone who can dive deep into technical needs of governments and public sector institutions while crafting value propositions that resonate with customers.
You'll deliver a deep understanding of the market landscape, partner with product teams to understand customer priorities and use cases, shape our product portfolio and GTM motions, and drive positioning and messaging for our global public sector business.
Key job responsibilities
Create and own positioning and messaging for global public sector, including our overarching value proposition, customer promises, and reasons to believe.
Shape our GTM strategy for public sector and global governments, partnering with sales, GTM, and product management teams to develop ideal customer profiles, priority use cases, and differentiators for products focused on governments and public sector; defining best practice architecture and services for each use case
Analyze and synthesize market data from multiple sources (including direct customer feedback) to shape portfolio strategy for public sector offerings, identify new product opportunities, and accelerate adoption of existing AWS offerings
Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
Develop technical content including customer stories, keynotes, presentations, demonstrations, and reference architectures that educate public sector and government customers on AWS offerings
Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
Drive field enablement strategies to support product launches, campaigns, and customer success
Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case
As the world's leading cloud and AI provider with 200+ services, AWS needs strategic thinkers who can connect the dots across our vast portfolio.
We're looking for a unique blend of public sector expert, technologist, and marketer - someone who can dive deep into technical needs of governments and public sector institutions while crafting value propositions that resonate with customers.
You'll deliver a deep understanding of the market landscape, partner with product teams to understand customer priorities and use cases, shape our product portfolio and GTM motions, and drive positioning and messaging for our global public sector business.
Key job responsibilities
Create and own positioning and messaging for global public sector, including our overarching value proposition, customer promises, and reasons to believe.
Shape our GTM strategy for public sector and global governments, partnering with sales, GTM, and product management teams to develop ideal customer profiles, priority use cases, and differentiators for products focused on governments and public sector; defining best practice architecture and services for each use case
Analyze and synthesize market data from multiple sources (including direct customer feedback) to shape portfolio strategy for public sector offerings, identify new product opportunities, and accelerate adoption of existing AWS offerings
Lead product launch strategies and associated plans, including naming, target audience definition, and marketing vehicles
Develop technical content including customer stories, keynotes, presentations, demonstrations, and reference architectures that educate public sector and government customers on AWS offerings
Represent AWS as a technical evangelist in executive briefings, industry events, and analyst interactions
Drive field enablement strategies to support product launches, campaigns, and customer success
Aligns with technical and business leaders on primary cloud and AI use cases for their specific ideal customer profiles; defines best practice architecture and services for each use case
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