About us:

Target is an iconic brand, a Fortune 50 company and one of America’s leading retailers.

Fueling the continued success of one of the world’s most beloved and recognized brands is a distinctly capable, creative and innovative Marketing organization. Target Marketing is well known for inspiring and surprising guests, and we pride ourselves on connecting them to the products and experiences they expect and deserve from Target. We study our guests to discover new needs and insights, and then craft every interaction to build brand love. We are market experts who insist on a clear and cohesive understanding of our guests, guest segments and behaviors, business objectives, strategies and tactics, overcoming obstacles and measuring success. Our commitment to partnering both internally and with external agencies gives us a wide range of capabilities, from award-winning creative work to exciting and unique promotional marketing. Leveraging our collective assets and fostering a healthy, supportive and open team culture, we deliver a holistically gratifying experience that guests can only get at Target.

Target in India Marketing delivers differentiating yet relevant marketing communication solutions across channels operating as an integrated ONE global team and it strives to bring excellence every time in how they create, connect and collaborate.  

A role with Target in India Marketing is an opportunity to work with some of the best in the business for marketing, strategy & digital and you’d lead/contribute to work that connects to millions of guests. Your influence will drive sales and grow brand love through work that’s guest-centric, on brand, category relevant and channel focused.

Pyramid Overview:

At its core, Roundel is about using Target’s rich insights to create smart, personalized advertising campaigns that bring guests more of the products and offers they love. That moment when guests are prepping for their Target run and see exactly the right online offer at just the right time? That’s Roundel. It works on Target’s platforms, like Target.com and our mobile app, as well as going beyond to connect our partners with guests across more than 150 premium publishers and channels (think: Pinterest, PopSugar and NBC Universal). We work with some of the largest brands and advertising agencies in the world to create a unique experience for our guests’ digital journey.

As a Sr. Project Management Analyst, Marketing (Roundel) you will operate at the intersection of your team and the business. At the core you are expected to lead projects at category level or deliver to business objectives working alongside with your team. You will be helping further Target’s strategies in playing a key role with great execution. You will be performing your role with minimal direction. You are expected to have a very good understanding of your functional area and design “how” creative work is accomplished by planning, organizing, managing and executing project plans/processes in addition to serving as the single point of contact & relationship manager for cross-functional teams (CFT).

As a Sr. Project Management Analyst, Marketing (Roundel), you will:

Program manage Roundel campaigns throughout the creative strategy execution lifecycleAct as the primary liaison between US Client Management team & Target in India Marketing CFT teams (Copywriting, Art Direction, User Experience, Quality Assurance, Accessibility, Media Operations, Media Trading & Optimization, & UI Engineering) and lead projects thru the entire concept & activation phaseLead communication management and associated processes with internal stakeholdersLead resource and program assignments, operationalizing creative capabilities to support the business and drive growthReview & analyze campaign requirements, assess campaign creative feasibility, conduct campaign/creative briefing meeting, facilitate ideation and brainstorming sessionsBe a thought and execution leader in marketing/advertising area and have the ability to drive the teams towards superior creative solutioning and campaign activationSetup operational aspects of campaign & ensure that the creative fulfills guest experience & business objectivesMonitor & control the transition of campaign creatives / projects in each milestoneRecommend testing strategies from a creative solutioning POV with the goal of driving better outcomes for clients and increased guest engagement.Create & maintain appropriate documentation, prepare & share status reports / dashboards to appropriate stakeholders at set intervalsLead creative project management process optimization, documentation of processes, standards and guidelinesMaintain deep digital expertise in assigned businesses/categoriesElevate team expertise by leveraging industry trends to influence and evolve team.Lead special projects which could either be self-identified or assignedBe required to work during US Day time (CST) for certain period in the year

About you:

Graduate in any discipline (preferably Communication Management) or equivalent9+ years total experience with 5+ years as Creative Project Manager/ Account Manager /Client Servicing in the Digital space with ability to manage and execute multiple projectsExperience with a large marketing / advertising firm or directly with a corporationAbility to manage and execute multiple projects at the same timeExposure to multichannel marketing creative & communicationExceptional communication skills across all settings, ability to tailor message as appropriateResourceful and able to work independently on filling in gaps of informationAble to demonstrate flexibility in approach and adapt to changing priorities and requirementsHas curiosity and drive for seeking and promoting new ideas, in combination with solid business judgmentExposure to team management is an added advantage

Useful Links-

Life at Target- https://india.target.com/

Benefits- https://india.target.com/life-at-target/workplace/benefits

Culture- https://india.target.com/life-at-target/belonging