Insight Global is looking for a Sr Marketing Manager to join a leading banking customer in downtown Toronto. This is a hybrid role and requires 3-4x/week on site.

The Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives to drive customer growth for the bank's self directed investment platform. This role will primarily focus on mass marketing and acquisition to support exciting strategic initiatives.

35% Strategic planning
50% Campaign & project management
15% Reporting & insights

Strategic Planning
Develop & implement strategic marketing plans to drive new customer acquisition with mass marketing tactics for the bank's self directed investment platform.
Collaborates closely with Digital Acquisition team and other marketing/internal partners to drive awareness, consideration, and conversion with clear KPIs and performance targets.
Understand competitor activity to inform go-to-market strategy including offer strategy
Analyze market trends, customer insights/analytics and campaign performance to inform strategy and maximize ROI.

Campaign & Project Management
Oversee and support execution of integrated campaigns. Development of creative and media briefs, managing timelines, budgets and cross-functional collaboration with internal stakeholders & agency partners.
Impeccable attention to detail and result-oriented approach to campaign management, ensuring initiatives are delivered on time, on budget, and with strategic thought and intention.
Manages end to end structuring of marketing offers, performance tracking, strategy and ensures integration with customer lifecycle marketing initiatives.
Ensures all marketing programs are developed and executed in accordance with internal policies, procedures and standards, and external legal and regulatory requirements.
Broader work or accountabilities such as supporting CRM/lifecycle marketing may be assigned as needed.
Builds effective relationships with internal/external stakeholders and ensures alignment.

Reporting & Insights
Designs and produces regular and ad-hoc reports, and dashboards.
Track, monitor and evaluate campaign activities, assessing impacts and making recommendations.

We are a company committed to creating inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity employer that believes everyone matters. Qualified candidates will receive consideration for employment opportunities without regard to race, religion, sex, age, marital status, national origin, sexual orientation, citizenship status, disability, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to Human Resources Request Form. The EEOC "Know Your Rights" Poster is available here.

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