Amazon Now is seeking a strategic senior marketing manager to architect and drive our end-to-end brand marketing strategy for Amazon's fastest-growing vertical. This pivotal role sits at the intersection of brand excellence, customer acquisition, and business growth, leading the transformation of how millions of customers perceive and engage with Amazon's quick commerce offering. The role offers a unique opportunity to shape the future of brand marketing on Amazon through integrated campaigns and strategic positioning while driving measurable business impact.

Key job responsibilities
1. Strategic Leadership & Innovation
• Own the complete brand marketing vision and execution strategy for Now's presence across all channels (ATL, BTL, digital, retail, experiential)
• Drive innovation in brand positioning and integrated campaigns that directly impact brand awareness, customer acquisition, and business metrics
• Develop scalable marketing frameworks that balance creative excellence, strategic consistency, and performance
2. Campaign & Operations Leadership
• Lead cross-functional teams to execute high-impact brand marketing campaigns from conception to measurement
• Establish best practices and operational frameworks for brand marketing at scale
• Own end-to-end campaign operations, from strategic planning and creative briefs to media execution and performance analysis
3. Business Impact & Brand Growth
• Partner with business leaders to translate category strategy into compelling brand experiences
• Establish metrics and KPIs to measure and optimize brand marketing impact on business outcomes
• Drive brand partnerships, sponsorships, and collaboration strategies that accelerate growth and market penetration