**Your opportunity** _At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together._ Schwab’s Digital Retail organization leads the charge to deliver intuitive, client‑centric experiences across web and mobile. We build with a “Through Clients’ Eyes” mindset—putting the client at the center of every interaction and decision—so that each digital moment is simple, trustworthy, and personalized. We’re recognized for strong retail brokerage experiences across platforms, and we’re continuing to raise the bar with deeper experimentation and personalization capabilities. **Role Summary** We’re seeking a **Senior Manager** to **stand up, govern, and scale** Digital Retail’s experimentation (A/B & multivariate) and personalization capabilities. This leader will partner closely with product owners (manager/director level), engineering, data/analytics, and compliance to embed testing and targeted experiences into everyday delivery—creating **standards, playbooks, and best practices** that teams can self‑serve. Think of this role as an **internal consultant and program owner** : Enabling teams to “learn by doing,” while ensuring quality, statistical rigor, and regulatory guardrails. **What you’ll do** **Capability & Program Build** + **Stand up a unified experimentation framework** (metrics, audiences/segments, attribution, naming conventions) and define process to maintain a healthy flag/experiment space (dedupe, archive, lifecycle). + **Define governance** for test quality, guardrails, and risk thresholds (e.g., traffic allocation, power/stop rules, data retention), aligned with FINRA/SEC marketing and communications expectations. + **Create reusable assets** (standards, playbooks, decision trees, templates, example designs) for POs and engineers to operationalize experimentation and personalization at sprint pace. **Internal Consulting & Delivery Support** + **Coach Digital Retail product teams** on hypothesis formation, experiment design, and analysis; review test plans, instrumentation, and results; and guide next‑best actions. Help teams understand proper application of different test types (AB, MVT, Multi-armed bandit, etc). + **Embed experimentation into daily workflows** using feature‑flag driven testing and progressive rollouts (e.g., LaunchDarkly experiments tied to business metrics). + **Partner cross‑functionally** (UX, engineering, data science, marketing, operations, compliance) to align on cross-functional processes and oversee launch of targeted experiences that comply with privacy and accessibility standards. **Personalization Strategy & Enablement** + **Operationalize rule‑based and AI‑assisted personalization** for content and messaging across web/app, starting with recommended content modules and audience targeting; align with Schwab’s personalization roadmap. + **Evaluate platform options** - Assess current personalization tools and supporting infrastructure (data, content, etc), drive standards for integrations, data flows, and measurement; identify gaps and make recommendations that support long-term capability roadmap. + **Guide toward scale- Work closely with technology and product partners to progressively scale the tools and associated systems and architecture; support product team in scaling utilization as part of the product development life-cycle.** + **Champion customer‑obsessed personalization** that deepens trust and relationships—consistent with Schwab’s “Through Clients’ Eyes” culture. **Measurement & Insight** + **Establish KPIs** for program health and impact (e.g., test velocity, win rate, exposure discipline, lift in engagement/activation, compliance exceptions trend). + **Translate results for leadership** —turn complex data into clear recommendations, portfolio views, and action plans that inform prioritization. **What you have** **Must‑have Qualifications** + 7–10+ years in digital product/marketing/optimization, with hands‑on **A/B/MVT testing** and **personalization** across web/mobile; experience coaching teams and scaling programs. + Experience with Schwab's digital retail processes and procedures either as an employee or contractor + Practical expertise with **feature flags and experimentation platforms** (e.g., LaunchDarkly) and at least one enterprise **testing/personalization** tool (e.g., Optimizely, Adobe Target, LaunchDarkly, etc). + Strong **data literacy** (KPIs, experiment power/significance, cohort/segment analysis) and the ability to connect outcomes to business metrics and client value. + Proven success in **highly matrixed** environments—building consensus and working effectively with product, engineering, UX, analytics, and compliance. **Preferred** + Financial services experience; understanding of **SEC/FINRA** marketing rules, data privacy (GDPR/CCPA), and accessibility (ADA/WCAG) implications for experimentation/personalization. + Familiarity with digital **analytics, segmentation and audience tools (CDP** ) for real‑time audience targeting or similar stacks. + Experience shaping **playbooks and standards** that teams can self‑serve (vs. centralized COE delivery), with measurable adoption and impact. **Tools & Platforms you may touch** + **LaunchDarkly** (flags, experiments, metrics, audiences; bandit and frequentist/Bayesian analysis; warehouse export). + **Optimizely** (web/full‑stack experimentation; personalization; bandits; analytics). Why this matters at Schwab Personalized, data‑informed experiences aren’t optional—clients expect relevant content and transparent digital tools across Schwab.com and mobile. Building a disciplined experimentation and personalization muscle helps us meet those expectations while preserving trust, performance, and compliance. **What’s in it for you** At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis. We offer a competitive benefits package that takes care of the whole you – both today and in the future: + 401(k) with company match and Employee stock purchase plan + Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions + Paid parental leave and family building benefits + Tuition reimbursement + Health, dental, and vision insurance What’s in it for you: At Schwab, we’re committed to empowering our employees’ personal and professional success. Our purpose-driven, supportive culture, and focus on your development means you’ll get the tools you need to make a positive difference in the finance industry. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis. We offer a competitive benefits package that takes care of the whole you – both today and in the future: 401(k) with company match and Employee stock purchase plan Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions Paid parental leave and family building benefits Tuition reimbursement Health, dental, and vision insurance Schwab is an affirmative action employer, focused on employing and advancing in employment, qualified women, racial and ethnic minorities, protected veterans, and individuals with disabilities in the workplace. If you have a disability and require reasonable accommodations in the application process, contact Human Resources at applicantaccessibility@schwab.com or call 800-275-1281.