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SR INSIGHTS MANAGER (hybrid, Mpls)
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here - https://corporate.target.com/about.
About the Team
A role on the Enterprise Insights team means you will be a champion for our current and future guests, inspiring the organization to act in their best interest. You will help partners build consumer-centric strategies and activations.
As a Senior Insights Manager, you will report to the Director of Voice of Guest and have responsibility for overseeing and building an industry leading Text Analytics capability while conducting research based on guest feedback. You will be responsible for designing and executing guest or consumer research to support key initiatives with the basis grounded in guest feedback.
You will be responsible for ensuring that the most actionable and relevant guest feedback is being captured and is able to be used quickly and easily across the Enterprise. You will be the primary contact for our vendor as well as internal partners and will identify the appropriate research methods, data sources and vendor/supplier to execute work. Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About you
Minimum of 6 years Insights experience ideally with at least two years of Customer Experience or Voice of Customer
The ability to craft a compelling narrative around guest and consumer insights that makes them easily and quickly accessible and actionable to senior leadership, stakeholders, or clients.
Strong foundational knowledge of qualitative and/or quantitative research methods, with a desired emphasis on qualitative open ends such as survey, product reviews or call center.
Experience evaluating potential risks based on data-driven insights and developing strategies to mitigate those risks.
The ability to identify underlying causes of business problems through data and research rather than just surface-level symptoms.
An ability to build empathy and deeper understanding of guest and consumer behaviors and motivations, translating these into actionable strategies.
Ability to manage external vendors, such as Text Analytics, Survey, Gen AI, market research firms and data providers, ensuring quality and timeliness of projects
Ability to define and track Key Performance Indicators (KPIs) to measure business performance and ensure alignment with strategic goals.
Ability to solve problems through ambiguity by being highly curious, analytical and dealing with multiple roadblocks
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target HQ MN location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target. Click here if you are curious to learn more about Minnesota.
Benefits Eligibility
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou_EAmericans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.