Richmond, Virginia, United States
1 day ago
Sr Brand Manager

Be a part of a revolutionary change!  

 

At Philip Morris International (PMI), we’ve chosen to do something incredible. We’re totally transforming our business. 

With huge change comes a huge opportunity. So, if you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress.  

The Senior Brand Manager will lead all aspects of Homogenized Tobacco Leaf (HTL) Brand Management, including pricing, promotion, packaging, advertising, product innovation, and portfolio strategy. Drive growth through careful planning, working across departments, and consumer insights.  

 

Your ‘day to day’: 

Develop and complete 1–3 years of brand strategies to achieve volume, market share, and profitability goals.  

Identify and prioritize new opportunities using financial modeling and market/category insights. 

Monitor driven activity and regulatory trends; implement response strategies. 

Partner with Sales, Manufacturing, and agencies to ensure alignment and effective execution. 

Lead innovation from ideation to launch, including POS and advertising support. 

Lead digital strategy (website, CRM, loyalty programs). 

Collaborate and summarize consumer research to inform decisions 

Communicate brand priorities to internal teams and at regional/national meetings. 

Mentor and develop direct reports. 

Who we’re looking for:  

5+ years of brand management experience in consumer-packaged goods. 

Strong strategic, analytical, and P&L leadership skills. 

Proven leadership and cross-functional partnership abilities. 

Proficiency in Microsoft Office and syndicated/internal data tools. 

Bachelor’s degree required; MBA preferred. 

Authorized to work in the U.S. 

25% travel (domestic and international) required. 
 

What we offer: 

We offer a competitive base salary, annual bonus, comprehensive medical, dental, and vision coverage, a 401 (k) with a generous company match, and an array of wellness benefits. Take advantage of our Smart Work model, promoting flexibility with a hybrid work environment. Seize the freedom to define your future with us and collaborate with some of the world’s best people in an inclusive, diverse culture. Pursue your ambitions and develop your skills with our global business – our size and scale provide endless opportunities for progress. Take pride in delivering our promise to society: to improve the lives of millions of smokers. 

PMI is an Equal Opportunity Employer.  

PMI is headquartered in Stamford, Conn., and its U.S. affiliates have more than 3,000 employees.  

PMI has been an entirely separate company from Altria and Philip Morris USA since 2008. PMI’s affiliates first entered the U.S. market following the company’s acquisition of Swedish Match in late 2022. Philip Morris International and its U.S. affiliates are working to deliver a smoke-free future. Since 2008, PMI has invested $12.5 billion globally to develop, scientifically substantiate and commercialize innovative smoke-free products for adults who would otherwise continue to smoke with the goal of transitioning legal-age consumers who smoke to better alternatives. In 2022, PMI acquired Swedish Match – a leader in oral nicotine delivery – creating a global smoke-free champion led by the IQOS and ZYN brands. The U.S. Food and Drug Administration has authorized versions of PMI’s IQOS electronically heated tobacco devices and Swedish Match’s General snus as Modified Risk Tobacco Products and renewal applications for these products are presently pending before the FDA. For more information, please visit www.pmi.com/us and www.pmiscience.com.  

 

Annual Base Salary Range:  $152,000 – $185,000 

 

 

 

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