The Marketing Operations and Marketing Technology Intern collaborates closely with Corporate Marketing, Digital Marketing, Product Marketing, and Sales teams to bring products to market. You will maintain data integrity, perform analyses, and assist with automation functions and/or website optimization. This role offers hands-on experience in various aspects of marketing operations.
What You'll Do
Marketing Operations Intern
Maintain data integrity in Salesforce and Marketo
Assist with campaign setup and execution across channels
Support lead acquisition efforts and database management
Partner with Product Marketing to build audience segmentations
Contribute to lifecycle and automation workflows
Use spreadsheet functions to normalize and reconcile account data
Perform analysis to measure marketing campaign effectiveness
Help maintain dashboards, reports, and campaign documentation
Provide insights on engagement, conversion, and campaign performance
Support A/B and multivariate testing to validate campaign quality
Identify areas for optimization within campaign workflows
Document processes, reporting standards, and system guidelines
Marketing Technology
Conduct AI research and prototyping to support emerging martech initiatives
Create and maintain martech documentation for tools and processes
Contribute to reporting and analytics to measure technology performance and usage
Support tool and process improvements to enhance marketing operations
Assist with quality assurance and testing of marketing systems and integrations
What You'll Need
Minimum Qualifications
Currently enrolled in a degree-seeking program, preferably in marketing, marketing analytics, consumer behavior, or a related program
Preferred Qualifications
Possess excellent verbal, written, and interpersonal communication skills
Be self-motivated with strong propensity for action, results and continuous improvement
Work successfully in a high-energy, fast-paced, rapidly changing environment
Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure
Experience with reporting and analytics
For Digital Marketing: Possess working knowledge of Drupal or other web content management systems (CMS); HTML experience; experience with CSS and Bootstrap
Travel Requirements & Working Conditions
Minimal travel
Reliable internet access for any period of time working remotely, not in a Workiva office
Sponsorship Requirements
Must be authorized to work in the United States and not require sponsorship now or in the future
When can you expect to hear back?
We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!
All postings close: September 28th, 2025
Interviews: Early to mid October
Offers: Mid - late October
2026 Start Dates:
This position has opportunities to start in the Spring or Summer. Please see our start date below and let us know your availability.
Spring 2026 Internships: Monday, January 5, 2025 (part-time, 20/hours per week)
Summer 2026 Internships: Monday, May 18, 2025 (40/hours per week max)
How You’ll Be Rewarded
✅ 401(k) participation and match
✅ Paid sick leave
✅ A unique opportunity to further your learning experience through additional internship seasons
Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.
Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.
Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.
Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.