The Marketing Intern supports Workiva’s Marketing philosophy by executing projects, coordinating details, and working cross-functionally across teams. This role provides hands-on experience across campaign execution, analytics, content creation, events, partner marketing, and growth initiatives, depending on the team you support.

What You'll Do – based on the assigned team

Paid Media

Assist with managing digital paid media channels and campaign launches

Support optimizations and bidding management in collaboration with the activation team

Monitor performance metrics and maintain reporting dashboards

Contribute to ongoing analysis to identify opportunities for improved ROI

Field Marketing

Collaborate with regional teams to support field campaigns and customer programs

Help coordinate logistics for webinars, workshops, and field events

Track program success metrics and assist with post-event reporting

Provide project management support to ensure campaign deliverables are met
 

Content Marketing

Optimize, refresh, and retire content as part of ongoing audit work

Formalize, refine, and add to the team’s AI prompt library to improve efficiency

Support monthly newsletter writing, compilation, and distribution

Assist with podcast projects, including writing episode summaries and building resource/YouTube pages

Take on day-to-day content tasks to free up team members for more strategic campaign work
 

Event Marketing

Build and maintain event registration pages
Support project management in Monday.com to track event deliverables

Assist with event preparation decks and attendee communications

Create name badges and update event calendars

Provide logistical and administrative support for upcoming events
 

Marketing Pro Groups

Research, plan, and execute venue selection, collateral, and workshop/event logistics

Assist with managing vendor relationships and supporting program operations within budget guidelines

Execute marketing activities to promote Pro Group initiatives and workshops

Ingest and organize data from Pro Group-specific sources (e.g., On24, Higher Logic, Credly, Hootsuite, Qualtrics)

Support the development of the annual member feedback survey and analyze results to provide insights
 

Partner Marketing

Support program reporting through monthly updates, research, and new reporting opportunities

Assist with website builds, including partner profile pages, marketplace listings, and information audits
Contribute to partner communications by drafting content, preparing lists in Marketo/RightWave, managing the partner Google calendar, and gathering content for the partner newsletter

Help coordinate virtual partner events, including monthly webinars, from planning through execution

Support sponsorship sales and deliverables by assisting with communications, registration tracking, FAQs, and deliverable management
 

PNM Growth Solutions

Build growth-related business cases to support new opportunities

Activate business cases in collaboration with sales enablement teams

Research market trends and provide insights to strengthen go-to-market strategies

Assist with developing materials and presentations to communicate growth initiatives

What You'll Need

Minimum Qualifications

Currently enrolled in a degree-seeking program, preferably in Marketing, Advertising, Business, Communications, or a related program

Preferred Qualifications

Excellent verbal, written, and interpersonal communication skills

Self-motivated with a strong propensity for action, results, and continuous improvement

Ability to work successfully in a high-energy, fast-paced, rapidly changing environment

Strong organizational skills with the ability to multi-task and manage multiple projects simultaneously under pressure

Creativity, attention to detail, and strong problem-solving skills

Team-specific skills may include:

Campaign analytics (Paid Media)

Marketing automation and systems (Marketing Technology)

Event coordination and logistics (Field Marketing & Event Marketing)

Writing, editing, and content development (Content Marketing)

Data analysis and reporting (Marketing Pro Groups, PNM Growth Solutions)

Project management and partner communications (Partner Marketing)

Travel Requirements & Working Conditions 

Up to 10% travel 

Reliable internet access for any period of time working remotely, not in a Workiva office

Sponsorship Requirements

Must be authorized to work in the United States and not require sponsorship now or in the future

When can you expect to hear back?

We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us! 

All postings close: September 28th, 2025

Interviews: Early to mid October

Offers: Mid - late October

2026 Start Dates:

This position has opportunities to start in the Spring or Summer. Please see our start date below and let us know your availability.

Spring 2026 Internships: Monday, January 5, 2025 (part-time, 20/hours per week)

Summer 2026  Internships: Monday, May 18, 2025 (40/hours per week max)

How You’ll Be Rewarded

✅ 401(k) participation and match

✅ Paid sick leave

✅ A unique opportunity to further your learning experience through additional internship seasons

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.