The Product Marketing – MBA Intern will collaborate with the Product Marketing team to define product market positioning and messaging. You will perform competitive analysis, assist with go-to-market launch strategies, and track performance. This role is crucial for developing and executing marketing initiatives for Workiva's products.

What You'll Do

Compile analyses and build financial models on customer trends and historical data to support product decision-making

Lead and execute ad-hoc analyses to support data-driven initiatives and strategic projects

Conduct performance analysis of existing products, including pricing, adoption, and usage trends

Contribute to quarterly planning by helping define forward-looking product strategies

Quantify and size markets, identifying competitors, key players, and market trends

Design creative analytics and visualizations to provide deeper performance insights for senior management

Perform go-to-market performance reviews, including win/loss analysis, to identify opportunities for improvement

Develop templates, tools, and communications to drive consistency in GTM processes, deliverables, and stakeholder alignment

Identify gaps in GTM deliverables or needs and propose practical solutions

Support the creation and refinement of marketing collateral through research and content curation

Build strong working relationships with sales, pre-sales, product management, enablement, services, customer success, and cross-marketing teams

What You'll Need 

Minimum Qualifications

Undergraduate degree in business or a related field preferred

Currently enrolled in a full-time or part-time MBA program or similar graduate or advanced degree program

Minimum of 2 years work experience in strategic marketing

Preferred Qualifications

Possess proven leadership skills and the ability to influence and inspire your teams

Exhibit a self-starter mindset to execute in a fast-paced environment with minimal direction

Demonstrate a strong ability to develop and communicate product vision to your team, peers, and stakeholders

Possess excellent verbal, written, and interpersonal communication skills

Be proficient in Microsoft Office suite (e.g., Excel, Word, PowerPoint) or similar applications

Possess working knowledge in marketing automation or project management type systems (e.g., Marketo, Highspot, JIRA, Monday.com, HubSpot, GitHub)

Be self-motivated with strong propensity for action, results, and continuous improvement

Demonstrate exceptional organizational skills with the ability to multi-task and manage multiple processes, programs, and procedures simultaneously under pressure

Experience in SaaS or a similar industry

Examples of owning and delivering a major project or program

Travel Requirements & Working Conditions

Minimal travel 

Reliable internet access for any period of time working remotely, not in a Workiva office

Sponsorship Requirements

Must be authorized to work in the United States and not require sponsorship now or in the future

When can you expect to hear back?
We are committed to attending all career fairs and recruitment events before closing our positions. That means, this position might be open without updates for a few weeks to give us time to connect with all potential candidates before wrapping up the recruitment season. Check out our tentative timeline below to see when you can expect to hear from us!

All postings close: September 28th, 2025

Interviews: Early to mid October

Offers: Mid - late October

2026 Start Dates:
This position has opportunities to start in the Summer. Please see our start date below and let us know your availability.

Spring 2026 Internships: Monday, January 5, 2025 (part-time, 20/hours per week)

Summer 2026 Internships: Monday, May 18, 2025 (40/hours per week max)

How You’ll Be Rewarded

✅ 401(k) participation and match

✅ Paid sick leave

✅ A unique opportunity to further your learning experience through additional internship seasons

Employment decisions are made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other protected characteristic.

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email earlycareer@workiva.com.

Workiva employees are required to undergo comprehensive security and privacy training tailored to their roles, ensuring adherence to company policies and regulatory standards.

Workiva supports employees in working where they work best - either from an office or remotely from any location within their country of employment.