Purpose & Overall Relevance for the Organization:

Responsible for the development and implementation of Al Ahly, FAF & Individual Partners strategies. Work across functions and categories to develop, manage and execute plans designed to grow sports in NA through identifying new partners. Manage Al Ahly, FAF & athletes’ relationship on a day-to-day basis. Ultimately leverage strategic adidas relationship to tell the brand story on NA´s sports.

 

Key Responsibilities: 

Position and leverage adidas with the best symbols and programs in North Africa to grow the market share in country. Support EMC Director to develop and drive Partner strategy while being responsible for managing, servicing, leveraging, and strengthening relationship with Al Ahly, FAF & athletes on a day-to-day basis. Coordinate VIK delivery, sponsors & logos on kits, on time payments, ensure we use all our benefits of Al Ahly, FAF & athletes’ contract, travel with Al Ahly & FAF, network with sporting & marketing areas, etc. Work as the key interface between Al Ahly, FAF & athletes and adidas internal networks, including product, brand comms, Newsroom, B2B and more. Develop, manage, and execute activation plans for strategic Al Ahly, FAF & athletes product launches and identified moments that will strengthen relationships and grow business. Strengthen and maintain adidas reputation and build long-term partnerships with partners at all levels. Ensure decisions and actions support overall marketing goal and maximize the impact of our message to consumers. Ensure team members are maximizing revenue streams with Al Ahly, FAF & athletes. Manage the detailed budget of Al Ahly, FAF & athletes.  Take part in promotional appearances of adidas contracted players/athletes, meet and brief adidas contracted assets for promotional appearances. Comply with CAF procedures and P&L construction for new assets or renewals according to sport marketing strategy.

 

KPI’s:

MWB compliance, Control & Savings. Responsible for Partner Activation - Al Ahly, FAF & athletes. Top Clubs & Feds shoe count & current pack Attack Plan effectiveness (% vs Plan) Feds & Clubs (% of benefits from contract activated vs Contract) Al Ahly & FAF P&L and Growth of Performance Categories Market Share within EMC. Partner satisfaction Demand Promo: responsible for all VIK process Compliance (CAFs, Budget deviation, expenses, others) Leadership, New Ideas & Projects

 

Key Relationships:

Business Units, Global Sports Marketing, Activation, PR, Legal, Agencies, and Partners (SAFF & Football athletes).

 

Knowledge, Experience and Capabilities

Extensive knowledge of football, running, training and North Africa sporting landscape. Ability to build and maintain relationships. Ability to network, influence and utilize internal and external resources. Proficiency in MS Office (Word, Excel, Outlook) with strong administration skills. Good oral, written, and presentation communication skills in both English and Arabic, French as a plus.

 

Required Education and Experience / Minimum Qualifications:

University degree in business, ideally with sport industry, marketing and sales focus. Ideally a sports-related master's degree Minimum 6 years of Brand and Sports Marketing Experience with an agency, sport partner or client- side consumer goods company. Fluent written and spoken Arabic & English skills.