Sports Marketing Manager | Sweden
Join adidas Europe and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.
At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?
As our Sports Marketing Manager at adidas, you will be at the forefront of building a powerful sports community in the Nordics. Your role will involve signing and nurturing key partnerships with organizations like the Swedish Athletic Association and Marathon Gruppen, as well as identifying and supporting the next generation of sports icons and rising talents. You will implement impactful global strategies locally, ensuring adidas’s presence is inspiring and relevant in the running and outdoor scenes.
The position is based in Stockholm, and you will report to your Line Manager based in our Nordic HQ in Solna, Sweden.
You will be one of 6 Nordic Team members in the Sports Marketing team in Nordics.
Our Nordic Headquarters in our brand-new office in Solna, where we have nearly 100 colleagues working across Sales, Marketing, and support functions. The Nordics is part of our North Europe Cluster, bringing together the Nordics, UK, and Benelux as one team. We’re a workforce united through a common passion for Sport and Fashion, as well as working in an environment where everyone feels comfortable to be their true authentic self.
What you’ll do:
As a Sports Marketing Manager at adidas, you will lead sports partnerships, sign new athletes and organizations, and manage athlete portfolios. You will execute global strategies locally, coordinate and be responsible for key events like the adidas Stockholm Marathon and managing Swedish Athletic Association. You’ll build relationships with athletes, agents, and partners, oversee budgets and spend, and track performance using reporting tools. Your work ensures adidas’s strong presence in Nordic sports and to maximize brand and business growth. If you’re passionate about sports, marketing, and building strong athlete relationships, this is your opportunity to make a significant impact.
Skills you’ll need:
Fluent Swedish and English is necessary; another Nordic language would be beneficial. Advanced Excel, PowerPoint and Business objects skills. Analytical and problem-solving skills Flexibility to handle multiple tasks simultaneously and to work under pressure Solution-oriented with a focus on achieving results
Life at adidas:
We have an optional “Sports Hour” every Thursday @ 11-12 and an annual fitness allowance.
We offer a performance related bonus, 30 days holiday, flexible bank holidays (swap up to 3 bank holidays per year for other days of leave), private health insurance &, generous employee discount, public gym & pool facilities.
To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.
Please apply with an English version of your CV before our closing date of 22.07.25
Please note, we may close this role early if we receive a high volume of strong applications, therefore we encourage you to apply as soon as possible if you’re interested.