Specialist Omni Channel RTL, WHS – Israel 

Area: Emerging Markets 
Department: Brand 
Location: Holon, Israel 
Direct Reporting Line: Manager Omnichannel RTL 
GSMS Grade: P1 
Number of Personnel Managed: 0 

 

Purpose & Overall Relevance for the Organization: 

Support the execution of omni-channel, trade marketing, brand and activations initiatives across own retail, franchisee and WHS accounts in Israel. The role aims to support commercial performance through driving brand visibility at the point of sale, excellent consumer journey and experience, optimize store traffic, localized marketing activations and effective retail execution. Work in a small and professional team to deliver excellent DTC, WHS OMNC  performance. 

 

Key Responsibilities: 

Implement Trade Marketing plans in alignment with global and local strategies, focusing on priority channels and key accounts. 

Coordinate, support and execute in-store activations, optimize traffic generator plans, and drive sell-through, with a focus on defined tiers of doors. 

Support the development of account-specific marketing materials and sell-out tools. 

Collaborate with sales and retail teams to ensure timely delivery and implementation of campaigns. 

Coordinate with Visual Merchandising (VM) to ensure consistent brand representation across stores. 

Assist in planning and tracking marketing budgets per campaign and provide input for ROI analysis. 

Support the opening of new stores and renovations, new sale corners, working with Store Development and external vendors. 

Ensure supplier coordination, efficient, cost saving and timely delivery of all campaign materials and activations. 

 

Initiate and lead creative marketing concepts and strategies in direct collaboration with key clients, ensuring tailored solutions that align with business objectives. 

 

Develop and execute innovative sales-driven activations that maximize customer engagement and conversion at the point of sale. 

 

Drive a bold and creative approach, be distinctive and innovative. 

Plan, Controle and manage Sales Working Budget for the relevant channels. 

 

Key Relationships: 

Brand Director 

Senior Manager OMNC 

Manager OMNC RTL 

VM team 

Brand team 

Sales Channels: Retail, Franchise, Wholesale 

External Vendors 

Regional EM Omni Channel Team 

 

KPIs: 

Net sales and Sell-through performance 

Traffic results and conversion rate 

ROI per investment 

Budget utilization and cost efficiency 

Visual merchandising compliance 

Boldness and creativity 

 

Knowledge, Skills, and Abilities: 

Strong aesthetic, creative skills and innovative mindset. 

Commercial understanding and ability to link marketing to sales impact 

Ability to manage multiple stakeholders across teams and timelines 

Strong project coordination, organizational and budget management skills 

Comfortable with working in a fast-paced, cross-functional environment 

Intermediate to advanced MS Office skills 

Fluent in English and Hebrew 

 

Requisite Education and Experience: 

University degree in Marketing, Business, or related field 

2-4 years’ experience in trade marketing, retail marketing or sales in consumer goods, fashion, or sports industry 

AI user skills