Ready to Transform Retail? Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success. **Ready to Make an Impact?** As a Specialist in digital Channel Analytics - you'll support the development, growth, optimization, and reporting of Empire's digital customer channels, including B2C and B2B websites, mobile apps, and direct-to-customer communications on the Digital Channel Analytics team. You will use Google Analytics, SAS, SQL, and Salesforce MCI to derive insights that will influence business decisions, drive value for our customers, and aid Empire in its ambition to become the best retailer in Canada. **Here's where you;ll be focusing:** + Generate reports for Empire's digital customer channels such as B2C and B2B websites, mobile apps, and direct-to-customer communications. + Streamline and organize the digital channel data, ensuring accuracy and reliability, accountability for data sources and measurement methodologies. + Analyze digital channel performance, user behaviour, and conversion - interpreting data to provide actionable insights and recommendations. + Work with a diverse team of specialists with an inclusive attitude and open communication. + Use Salesforce's Marketing Cloud Intelligence (MCI) & and Customer Data Platform (CDP) and Google Analytics 4 (GA4) to create and maintain Salesforce MCI or LookerStudio dashboards + Collaborate with our CMO Organization; working closely with the Customer Analytics, Consumer Insights, and Media teams to gather campaign and channel reporting requirements, align on key performance indicators, identify tagging requirements, and develop required reports and dashboards. + Collaborate with our CTAO; engaging with Product, Advanced Analytics, Developer, and Data teams for data synchronization, data point enhancements, and ensuring new functionalities/features are rolled out to support reporting needs. + Proficient in data retrieval, structuring and visualization to amalgamate disparate data sets into a cohesive view + Analytical thinking, data interpretation, project management, and a user-centric approach + Knowledge of and experience with Google Analytics, Big Query, MS Excel, Sales Force Marketing Cloud, Tableau and Datorama **What you have to offer:** + 3 to 5 years of relevant experience in B2C marketing, data or analytics with a primary focus on digital + Proficiency in Google Analytics 4 (GA4) + Proficiency with SAS and SQL + Detail-oriented with a commitment to data accuracy. + A post-secondary degree in data science, marketing analytics, commerce, or related field + Self-starter that identifies opportunities where data & analytics help to solve real business problems + Able to engage in active listening to gather requirements and develop digital channel analytics capabilities and supporting toolsets. + Strong communication skills, self-aware - able to think innovatively, and work collaboratively to solve interesting problems. + A deeply curious and critical thinker who is motivated by unanswered questions and the drive to solve them through creative and transparent methods. **A bonus, but not required:** + Experience with Looker Studio or MCI + Experience with Google BigQuery or Synapse + Experience with Salesforce CDP + Experience in omnichannel retail + Knowledge of other platforms such as Google Ads, Facebook Ads Manager, DV360 \#LI-CF2 #LI-Hybrid **Who we are:** We started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families. Our commitment to diversity, equity and inclusion (DE&I) is fuelled by our purpose and values. It shapes our culture and drives business success. As a family nurturing families, we embed DE&I into everything we do. We know that it takes open minds and respect for distinct perspectives to create engaging workplaces, inclusive customer experiences and strong community partnerships. We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process. **What we offer:** Our Total Rewards package is designed to help our teammates thrive—physically, financially, and emotionally. While offerings vary by role and employment type (full-time, part-time, contractual), eligible teammates may receive: + Comprehensive Benefits Package with health and dental coverage, life insurance, and short- and long-term disability insurance. + Access to Virtual Health Care and an Employee and Family Assistance Program for personalized support. + Retirement and Savings Plan to help you build financial security. + 10% In-Store Discount at participating banners, plus additional discount programs. + Employee Share Ownership Plan (ESOP), giving you the opportunity to invest in the company’s success. + Learning and Development Resources to support your career growth. + Parental Leave Top-Up to assist growing families. + Paid Vacation and Days Off to help you recharge. Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity—including expected range of compensation in accordance with Pay Transparency Legislation where required —please click the “I’m interested” button above. Individual Compensation is determined based on qualifications, experience, and internal equity within the range provided. External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.. To drive our commitment to team collaboration and the overall success of our office culture we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. We may use Artificial Intelligence (AI) tools to support efficiencies in the candidate screening, assessment, and recruitment processes. These AI tools do not make hiring decisions on behalf of the Company, these decisions are made by our Hiring Teams. If you feel that this describes the kind of work you want to do and you are excited about what Sobeys has to offer, then please apply by the posting end date indicated above. We encourage candidates to submit a resume and take the time to ensure that their application highlights what makes them uniquely qualified for this opportunity! Please note: Successful candidates will be required to provide documentation to prove their legal ability to work in the position during the onboarding process. Documentation will be assessed by the employer prior to commencement of work. **Job Details** **Job Family** **Marketing** **Job Function** **Marketing - Digital & Social Media** **Pay Type** **Salary**