Ready to Transform Retail? Embark on a rewarding career with Sobeys Inc., celebrated among Canada’s Top 100 employers where your unique contributions drive success. We are looking for a Search Engine Marketing Specialist who will be responsible for digital acquisition via search engine marketing (SEM) channels such as Google Ads, Search Ads 360 (SA360), Microsoft Bing, and Apple Search Ads. You will work closely with the marketing team and the Manager, Growth and Performance Marketing, and will be responsible for strategic oversight of the SEM budget, as well as the creation and trafficking of campaigns, ad groups, bidding strategies, ad copy testing, and executing against business objectives through ongoing optimization to continuously improve performance. You will act as a performance marketing trusted advisor across Marketing function and overall organization. **As the owner of the end to end activation of this channel, here’s what you’ll be focusing on:** **Campaign Management** + Set up and traffic SEM campaigns using Google Ads, SA360, Bing, and Apple Search Ads + Perform day-to-day campaign management and optimizations, including setup, launch, and continuous improvement + Monitor, revise, and optimize ad copy as needed + Manage SEM budget, conduct campaign reporting, and daily spend optimization, and feed into overall Voila Media billing process. + Demonstrate understanding of tracking and pixel customization (dynamic and static) + Show expertise in Responsive Search Ads (RSA), Structured Snippets, Callout Extensions, Discovery, PMAX, and other ad types + Understand conversion events/pixels, audiences, lookback windows, and bid strategies **Campaign Strategy** + Provide strategic oversight of SEM and develop plans for customer acquisition + Conduct keyword discovery, ad copy and landing page testing, and creative enhancements + Implement effective bidding strategies and keyword management + Collaborate with internal teams to improve search performance + Partnering with other banner search leads to ensure clear swim lane strategies and minimal cannibalization across campaigns. **Relationship/Stakeholder Management** + Be in house expert on all things related to paid search, digital media and act as advisor to various stakeholders. + Present SEM strategy, initiatives, and results to stakeholders, including external agencies, the marketing team, and SVP Ecommerce + Participate in weekly partner calls, team stand ups, and be key stakeholder within monthly business reviews. + Deliver campaign reporting to stakeholders, support overall media team with shared ongoing reporting duties. + Collaborate with business leads to support acquisition goals **What You Should Have:** **Must-Have Qualifications** + 5–8 years of SEM & performance marketing experience + Proven success managing and optimizing campaigns across Google Ads, SA360, Bing, Apple Search Ads, and Performance Max / Demand Generation. + Deep knowledge of bidding strategies, optimization techniques, ad types, and performance metrics + Clear understanding of SEO and SEM principles + Strong communication and project management skills + Analytical mindset with ability to derive actionable insights **Nice-to-Have Qualifications** + Broad media understanding across other paid channels. + Advanced proficiency in Google Analytics + Strong understanding of ad operations, tagging, and ad serving + Technical ability to analyze diverse data sets + Collaborative mindset and strong interpersonal skills + Detail-oriented, thrives under pressure, and a strong team player + Experience managing in-house campaigns + Agency search experience + eCommerce or retail industry experience \#LI-LM1 #LI-Hybrid **Who we are:** We started in a small town in Nova Scotia but we are now in communities of all sizes across this great country. With over 1,600 stores in all 10 provinces, you may know us as Sobeys, Safeway, IGA, Foodland, FreshCo, Thrifty Foods, Lawtons Drug Stores or another of our great banners but we are all one extended family. Our family of 128,000 employees and franchise affiliates share a collective passion for delivering exceptional shopping experiences and amazing food to all our customers. Our mission is to nurture the things that make life better – great experiences, families, communities, and our employees. We are a family nurturing families. Our commitment to diversity, equity and inclusion (DE&I) is fuelled by our purpose and values. It shapes our culture and drives business success. As a family nurturing families, we embed DE&I into everything we do. We know that it takes open minds and respect for distinct perspectives to create engaging workplaces, inclusive customer experiences and strong community partnerships. We are committed to accommodating applicants with disabilities throughout the hiring process and will work with applicants requesting accommodation at any stage of this process. **What we offer:** Our Total Rewards package is designed to help our teammates thrive—physically, financially, and emotionally. While offerings vary by role and employment type (full-time, part-time, contractual), eligible teammates may receive: + Comprehensive Benefits Package with health and dental coverage, life insurance, and short- and long-term disability insurance. + Access to Virtual Health Care and an Employee and Family Assistance Program for personalized support. + Retirement and Savings Plan to help you build financial security. + 10% In-Store Discount at participating banners, plus additional discount programs. + Employee Share Ownership Plan (ESOP), giving you the opportunity to invest in the company’s success. + Learning and Development Resources to support your career growth. + Parental Leave Top-Up to assist growing families. + Paid Vacation and Days Off to help you recharge. Sobeys is committed to providing a compensation structure that is flexible, equitable and competitive in the market to enable performance and growth. To learn more about this opportunity—including expected range of compensation in accordance with Pay Transparency Legislation where required —please click the “I’m interested” button above. Individual Compensation is determined based on qualifications, experience, and internal equity within the range provided. External websites may share our organization's job postings which includes compensation information based on similar roles and market benchmarks. These figures are provided for general comparison purposes only and are not issued or verified by our organization.. To drive our commitment to team collaboration and the overall success of our office culture we require our teammates to have the ability to adhere to a hybrid work model that requires your presence at one of our office locations at least three days per week. If you feel that this describes the kind of work you want to do and you are excited about what Sobeys has to offer, then please apply by the posting end date indicated above. We encourage candidates to submit a resume and take the time to ensure that their application highlights what makes them uniquely qualified for this opportunity! **Job Details** **Job Family** **Marketing** **Job Function** **Marketing - Digital & Social Media** **Pay Type** **Salary**