Programmatic Media Specialist
Job Summary:
At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.
The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.
Responsibilities:
Develop and implement both programmatic and digital media strategies to drive global subscriber acquisition, conversion & efficiency
Successfully apply media strategy and manage robust portfolio within existing programmatic and digital channels (i.e. display, native, video, audio, etc.), while exploring growth of new channels
Execute, manage, and optimize programmatic media campaigns to meet or exceed strict direct response goals
Optimize budget across programmatic placements to deliver positive return on marketing spend
Develop and evaluate publisher RFPs while effectively utilizing media research tools and resources to create strong media plan recommendations
Explore, negotiate, and manage relationships with DSPs, publishers with Auction capabilities, SSPs, and data partners
Develop and test new audience segments (i.e. retargeting, lookalikes, custom audiences, etc.)
Track, monitor, and optimize performance against key KPIs
Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid media campaigns and initiatives
Collaborate cross-channel, with larger paid media team, to align on performance trends to ensure holistic team success
Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Qualifications:
2+ years paid media & acquisition experience required, with at least 1 year of programmatic experience; media agency experience preferred
Direct response experience a must
Hands-on keyboard executional experience in DV360, Amazon DSP, Yahoo DSP
Comprehensive in-platform knowledge of programmatic buying, audience creation, campaign management and in-dash optimization techniques
Understanding of the LATAM market strongly preferred
Ability to strategically assess new opportunities and make data driven decisions resulting in tangible improvements in performance
Flexibility & ability to work in a fast paced and dynamic environment
A strong communicator with a can-do, positive attitude and a strong desire to get things done
Sense of humor and desire to have fun!
The hiring range for this position in New York, NY is $$74,300.00 to $99,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.