Company Description

Job Description 

The Specialist is responsible for developing, executing, and optimizing paid media campaigns across social and display channels to drive efficient brand reach, engagement, and conversion. This role partners closely with internal brand, organic, influence, data & analytics and creative teams, and other external cross-functional partners such as our agency and platform representatives to create customer first experiences that latter back to business objectives. This position plays a critical role in shaping the brand’s presence across Meta, TikTok, Pinterest, Audio, and more. The ideal candidate brings a data-driven mindset, is an innovative thinker, collaborative and thrives in a fast-paced environment where agility and performance are key.

This job is located at our Global Home Office in Columbus, Ohio.  

What Will You Be Doing? 

Paid Media & Creative Strategy – 40%

Responsible for driving annual growth within paid display and social programsDevelop seasonal media and content strategies, along with a learning agenda, in collaboration with internal teams and external partnersCreatively concept campaign frameworks in partnership with advertising agency for a full-funnel media approachProactively identify new capabilities & market trends, & facilitate the evaluation of vendor proposals with key stakeholdersWork collaboratively with data analytics and Agency to ideate media pilots to drive omni-channel efficiencies and effectiveness based on seasonality and media innovationOwn audience strategy development and requirements in close partnership with the audience strategist

Reporting & Analysis – 30%

Monitor and analyze campaign performance across multiple channels to ensure delivery against KPIsTranslate complex data into clear, actionable insights, identifying optimization opportunities and performance trendsCollaborate with strategy, creative, and account teams to inform future media planning based on performance trends and testing insightsProactively surface opportunities, offering strategic recommendations rooted in data to drive continual campaign improvement.

Project Management – 30%

Lead day-to-day execution of paid media campaign across paid display and social programs in partnership with CoordinatorOptimize in-season media plans with a focus on creative and audience performance to achieve key goalsExecute Seasonal Learning Agenda and ensure all test results are documented in Seasonal Learning Agenda decks and socialize results in clear, timely manner as well as add relevant in-season testsResponsible for keeping the paid media campaign planning cycle on track by maintaining a seasonal media planning calendarDevelop strategic wireframes and collaborate with internal design teams for creative alignmentMaintain seasonal media plan updates in partnership with agency and coordinatorAbility to quickly pivot direction based on in-market campaign and product performance without missing a beatManage monthly invoices and purchase orders

What Do You Need To Bring? 

3+ years marketing experience with a specific emphasis in media planning and execution, &/or complementary agency rolesBachelor’s Degree in Marketing, Advertising or related field requiredProficient analytical and reporting skills; familiar with Tableau or PowerBiDigital marketing experience in a fast paced, multi-channel, retail environment a plusFamiliar with display & social media advertising products as well as Audio partners like Spotify and iHeartProven track record of working across & within a matrixed structure – creative, analytics & agencyHighly organized with strong problem-solving capabilitiesHands on experience in Meta, TikTok, Pinterest and YouTube DashboardsHighly motivated with ability to thrive in a fluid & demanding environment

Our Company  

Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs. 

The company operates a family of brands, including Abercrombie & Fitch, YPB, abercrombie kids, Hollister and Gilly Hicks, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates over 750 stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com, and hollisterco.com. 

At Abercrombie & Fitch Co., we lead with purpose and always put our people first. We’re proud to offer equitable compensation and benefits, including flexibility and competitive Paid Time Off, as well as education and engagement events, including various Associate Resource Groups, volunteer opportunities and additional time off to give back to our global communities.  

Benefits & Perks  

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:  

Incentive bonus program Annual companywide review process Flexible spending accounts Medical, dental and vision insurance Life and disability insurance Associate assistance program Paid parental and adoption leave Access to fertility and adoption benefits through Carrot Access to mental health and wellness app, Headspace Paid time off and one paid volunteer day per year, allowing you to give back to your community Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year) Seven associate wellness half days per year Merchandise discount on all of our brands Opportunities for career advancement, we believe in promoting from within Access to multiple Associate Resource Groups Global team of people who will celebrate you for being YOU! 

Additional Information

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER