**Job Summary** Join our dynamic team as a Digital Marketing Specialist where you will leverage your expertise in English communication and MS Excel to drive impactful marketing campaigns. With a focus on the Hi-Tech domain you will collaborate in a hybrid work model ensuring flexibility and productivity. This role offers an exciting opportunity to contribute to our companys growth and make a significant impact in the digital marketing landscape. **Responsibilities** + Develop and execute digital marketing strategies to enhance brand visibility and engagement. + Analyze market trends and consumer behavior to inform marketing decisions. + Collaborate with cross-functional teams to align marketing efforts with business objectives. + Utilize MS Excel to track and report on campaign performance metrics. + Create compelling content for various digital platforms to attract and retain customers. + Optimize marketing campaigns based on data-driven insights to maximize ROI. + Manage social media channels to increase audience reach and engagement. + Conduct competitive analysis to identify opportunities for differentiation. + Coordinate with external vendors and agencies to ensure seamless campaign execution. + Monitor and respond to customer feedback to improve brand perception. + Stay updated on industry trends and emerging technologies to maintain a competitive edge. + Support the development of marketing materials and presentations. + Ensure compliance with digital marketing best practices and regulations. **Qualifications** + Demonstrate proficiency in English communication for effective collaboration. + Exhibit advanced skills in MS Excel for data analysis and reporting. + Possess a strong understanding of digital marketing principles and strategies. + Have experience in the Hi-Tech domain to tailor marketing efforts effectively. + Show ability to work in a hybrid model balancing remote and in-office tasks. + Display excellent organizational and multitasking skills. + Demonstrate a proactive approach to problem-solving and decision-making. Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.