Amazon Advertising is one of Amazon’s fastest-growing and most profitable businesses, driving discovery and sales through a collection of innovative advertising products. Sponsored Products (SP), a core offering, leverages innovative technology, including Generative AI (Gen AI) and Large Language Models (LLMs), to help advertisers, retail vendors, and brand owners succeed. By combining AI-powered solutions with data-driven insights, we enable advertisers to meet their business objectives while enhancing the shopping experience for millions of customers. The Targeting Team within Sponsored Products plays a crucial role in enabling advertisers to reach more shoppers. Our mission is to build state-of-the-art algorithms and AI systems that optimize targeting precision and relevance, ultimately driving incremental sales for advertisers and creating a better shopping experience for customers.

With billions of ad impressions, millions of clicks, and a foundation of transformative technical innovations, we’re committed to pushing the boundaries of advertising technology.