The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through cutting-edge generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

Key job responsibilities
• Design and develop a state-of-the-art Agentic service platform using Gen AI/ML technologies that provide consistent, well-reasoned outcomes for advertiser guidance in a secure & reusable architecture, delivering low latency and secure advertiser experiences
• Optimizing for operation costs at scale through efficient resource utilization, token consumption and memory footprint at scale.
• Collaborate with cross-functional teams to integrate AI-driven solutions across our advertising ecosystem
• Pioneer new approaches to conversational AI and natural language interactions in advertising
• Shape the future of how businesses connect with customers through AI-powered advertising
• Create scalable systems that process millions of data points to deliver hyper-personalized ad experiences

What we're looking for:
• Passionate about Generative AI, Large Language Models, and their real-world applications
• Strong software engineering skills with experience in distributed systems and cloud technologies
• Creative problem-solver who thrives in ambiguity and loves tackling complex challenges
• Track record of delivering innovative solutions that drive business impact
• Enthusiasm for staying current with the rapidly evolving AI landscape


A day in the life
As a Software Development Engineer on the Sponsored Products and Brands Guidance Integrations (SPB-GI) team, you will architect and build the next-generation AI platform that will power personalization and intelligent advertising experiences for millions of merchants and brands worldwide. You are:
• Highly analytical: You solve problems in ways that can be backed up with verifiable data. You focus on driving processes, tools, and statistical methods which support rational decision-making.
• Team obsessed: You help the team achieve outstanding results. You foster the creative atmosphere to let engineers innovate, while holding them accountable for making smart decisions and delivering results.
• Humbitious: You’re ambitious, yet humble. You recognize that there’s always opportunity for improvement and use introspection and feedback from teammates and peers to raise the bar for your team.
• Engaged by ambiguity: You're able to explore new problem spaces with unique constraints and thus non-obvious solutions; you’re quick to identify any gaps in the team and the right person to fill them to best deliver value to customers
• Passionate for staying current with the latest developments in AI technologies and applying those insights to real-world product challenges


About the team
We're looking for a brilliant Software Development Engineer to spearhead our Sponsored Products and Brands Guidance Integrations (SPB-GI) team. The team owns the foundational infrastructure for SPB agentic experiences, providing a unified entry point for internal and external agentic applications. We design and maintain scalable APIs and orchestration layers that allow agents to reliably connect with first-party and partner systems. Our responsibilities include building durable agent-to-agent communication protocols for discovery, negotiation, and task handoff; lifecycle management for agent sessions; and state management frameworks that allow agents to persist context across multi-step workflows. The team delivers streaming and event-driven integration pipelines to support real-time customizations and integrations with 1P experiences. We also own the infrastructure governance layers including standardized access-control frameworks, data masking and retention policies, rate-limiting, audit logging, and safety guardrails that ensure predictable, compliant agent behavior across environments. To support scale, the team invests in observability platforms for debugging agent-to-agent and agent-to-service interactions, performance optimization of orchestration layers, and telemetry-driven insights. We also extend the platform to external developers and partners by exposing systems safely to empower partners to create new agentic experiences while inheriting all governance, security, and scaling guarantees of the platform. These agentic experiences include personalized insights, guidance, holistically accounting for an advertiser's product catalog, performance metrics, and other relevant signals. Examples of surfaces that will leverage the SPB Agent include but not limited to: 1) Personalization for an advertiser's experience throughout the Advertiser Console where the SPB Agent will utilize advertiser and page level context to determine how to tailor a full page experience to an advertiser, updating individual widgets with recommendations or filtering capabilities that are most applicable, 2) an AI companion in Next Gen Selling, Seller Central or Seller Assistant that provides a personalized, interactive and automated experience where Selling Partners receive data-backed guidance for growing their business, making autonomous decisions and executing actions on behalf of sellers and 3) AI for Sales pitches that are optimized through the SPB Agent insights.

Why join us?
• Be part of a team that's defining the future of AI in advertising
• Work on projects with massive scale and impact, reaching millions of businesses and consumers
• Collaborate with world-class AI researchers and engineers
• Access to cutting-edge AI technologies and resources