Overview (English) SodaStream is looking for a highly qualified and passionate Loyalty Product Manager to join our Direct-to-Consumer department and to become a part of Global Commercial Professionals inside the organization. As Product Manager, you will have a key role in building SodaStream's loyalty platform strategy, developing our product and executing it globally. You will be responsible for loyalty program launches in new countries, improving the customer retention experience, and driving lifetime value for SodaStream's direct channel. This position will collaborate with global market teams, marketing departments, data analysts, technical developers, and vendor partners to establish business and technical requirements and track them through the process to successful and on-time delivery of loyalty functionality and optimizations. Responsibilities (English) Lead loyalty roadmap execution from analysis and research, initial program design and market business understanding to final implementation, considering best customer engagement practices and technical considerations. Work closely with local markets to ensure the platform meets regional P&L requirements and operational needs. Coordinating the development of loyalty features specifying detailed PRDs for the dev team considering all use cases, responsible for final QA and launch across multiple markets. Establish data-driven loyalty framework across all markets including defining measurement methodologies, building reporting capabilities and monitoring loyalty KPIs (engagement, redemption rates, tier progression, CLTV), and to measure the effectiveness of loyalty program enhancements, bringing relevant insights to stakeholders. Design loyalty platform continuous improvement and optimization plan through A/B testing of reward structures, tier benefits, and engagement campaigns using analytical tools to maximize customer retention and lifetime value while supporting market-specific goals. Give visibility of loyalty program progress to main stakeholders including marketing, finance, executive teams, and global markets. Consolidates feedback from stakeholders and customers to improve loyalty program experience and value proposition across all regions. Constantly looking for loyalty best practices in the market and industry trends, brings new retention strategies and loyalty mechanics for the product and process optimization. Qualifications (English) 3+ years’ experience in a Product Management role in a cross-functional team – MUST Great project management skills, ability to work independently, priority settings, and strong collaboration with technical teams – MUST Proven experience and knowledge of analytics tools (Google Analytics, loyalty analytics, A/B testing, etc.) – MUST Thorough understanding of customer retention, customer segmentations and loyalty strategies (points systems, tier structures, reward mechanics, engagement campaigns, personalization) – MUST Strong cross-cultural communication and collaboration skills for working with global market teams – MUST Global ecommerce experience (preferably B2C)– big advantage Full proficiency in English Strong analytical mindset with ability to translate data insights into actionable loyalty strategies Excellent stakeholder management and communication skills across multiple departments and global markets