Plan, produce, and edit short-form video content (TikTok, Reels, YouTube Shorts) from ideation to publishing, ensuring high engagement and virality. Write compelling scripts, captions, headlines, and hooks that capture audience attention within the first few seconds. Use data-driven insights to analyze content performance and continuously optimize future content strategies. Edit videos using mobile apps like CapCut, Canva, or similar tools while ensuring high visual appeal. Design simple but effective graphics using Canva or equivalent tools to support video content. Be comfortable appearing on camera as a talent when needed to enhance engagement. Stay up-to-date with social media trends and adapt strategies to ensure content remains fresh and relevant.