Social Strategist, Beauty
Target
The pay range is $85,000.00 - $154,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits .
**About Us**
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here (http://corporate.target.com/about) .
**Target Social** is well known for inspiring and surprising guests, and we pride ourselves on connecting guests to the products and experiences they love and expect from Target. Our team is comprised of Social Media experts who have a clear and cohesive understanding of our business objectives, holistic marketing strategies, guest segments, and consumer behaviors. We study our guests to uncover new insights and craft every interaction to build brand equity and enterprise sales. We consistently strive to overcome barriers and measures for continuous improvement. Leveraging our collective assets, we foster a caring, supportive, and equitable team culture that rivals the experience our guests can only find at Target.
With your **passion for and experience in the beauty industry** you have the ability to identify emerging trends with a critical editorial lens. You have a keen understanding of beauty influencers and are able to identify potential partners for collaboration. As our internal beauty expert, you ensure we stay ahead of trends and maintain our position as a leader in the beauty retail industry.
Working closely with cross-functional partners and brand partners in the **New York City** market and office location, you will play a key role in shaping our brand’s beauty presence across owned social channels, focusing on marketing campaigns and category-specific storytelling. You will contribute to the strategic planning and execution of social content that deepens audience engagement, enhances brand affinity, and supports business objectives.
As a creative, data-driven social marketer who is passionate about category storytelling and campaign execution, you will help drive meaningful engagement and brand growth through social media. Additionally, you will:
+ Bring your experience at a variety of beauty brands to innovate in the creation of beauty-specific social content that enhances product storytelling and connects with key audience segments.
+ Support the planning and execution of Target Social as part of the Target Social team outside of beauty by developing content strategies that align with business and marketing goals.
+ Manage relationships with social content agency partners, providing creative direction and feedback to enhance content quality and effectiveness.
+ Monitor and analyze content performance, using insights to refine strategies and optimize engagement.
+ Stay up to date on social media trends, influencers, and identify opportunities for innovation and category growth.
+ Ensure all social content adheres to brand guidelines and maintains a high standard of creativity and relevance.
+ Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
**About You**
+ As a member of our New York City based team you bring 5+ years of experience in marketing at multiple different beauty brands.
+ Experience developing and executing social content strategies, particularly within the beauty product categories in retail environments.
+ Must have a strong passion for beauty, including an editor mindset; knowledge of trends that can be translated easily into social content to drive engagement and relevancy.
+ Strong knowledge of social media platforms, trends, and best practices.
+ Ability to translate data and insights into actionable recommendations.
+ Ability to partner with internal teams to align social strategies with broader marketing initiatives, ensuring consistency and impact across touchpoints.
+ Exceptional organizational skills, with the ability to manage multiple projects in a fast-paced environment.
+ Excellent communication and collaboration skills, working effectively with cross-functional teams.
+ Proficiency in Microsoft Office and collaboration tools.
This position will operate as a Hybrid/Flex for Your Day work arrangement based on Target’s needs at our NYC Office. A Hybrid/Flex for Your Day work arrangement means the team member’s core role will need to be performed both onsite at the Target NYC location the role is assigned to and virtually, depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
**Benefits Eligibility**
Please paste this url into your preferred browser to learn about benefits eligibility for this role: https://tgt.biz/BenefitsForYou\_D
**Americans with Disabilities Act (ADA)**
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to candidate.accommodations@HRHelp.Target.com.
Application deadline is : 08/27/2025
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