Write press releases, brand notes, media bios, pitch decks, and campaign narratives Support social and content teams with PR hooks, LinkedIn captions, and reactive communication Maintain a consistent, sharp tone across all earned-facing materials Work closely with PR agencies and internal teams on campaign rollouts Manage media trackers, coverage logs, and press assets Coordinate select earned moments independently from celeb dressing to product spotlights Monitor press, social, and culture platforms daily to identify relevant hooks Flag earned opportunities that align with the brand’s tone and values