Work where every moment mattersEvery day more than Hartford HealthCare colleagues come to work with one thing in common Pride in what we do knowing every moment matters here We invite you to become part of Connecticutrsquos most comprehensive healthcare networkThe creation of the HHC System Support Office recognizes the work of a large and growing group of employees whose responsibilities are continually evolving so that we and our departments now work on behalf of the system as a whole rather than a single member organizationWith the creation of our new umbrella organization we now have our own identity with a unique payroll benefits performance management system service recognition programs and other common practices across the system Position SummaryThe social media specialist is an integral member of the content strategy team and will help elevate the Hartford HealthCare brand across the digital landscape The social media specialist is responsible for crafting engaging consumer centric content for the Hartford HealthCare brand channels including Instagram Facebook LinkedIn TikTok X Threads and YouTube This role will manage the social media publishing calendar and community reputation Additionally this position is responsible for developing plans for organic marketing efforts staying on top of social media trends and reporting on campaign performance and analytics This individual must have exceptional written and verbal communication skills with a strong attention to detail They will have a passion for learning and growing in the ever changing world of social media The ideal candidate is highly motivated creative and intentional in crafting content that reflects HHCrsquos brand voice and strategic goals Position ResponsibilitiesKey areas of responsibilityWorks collaboratively with content strategy marketing and other departments to generate consumer centric social media content ensures assets are optimized for socialManages the social media publishing calendar for the HHC brand channels including drafting copy scheduling and publishing posts using Sprout Social and other project management platformsManages incoming comments and messages engages with followers and communicates with HHC colleagues to answer questions and create a positive experience for our communityTravels across the system as needed to attend special events and collect content for social mediaIdentifies social media trends and best practices across the industry and creative content leaders shares new trends and ideas with content strategy teamProvides assistance and strategic guidance to internal stakeholdersDevelops ideas and plans for social media campaigns aligning with goals and messaging of the content and marketing teams and various business unitsAnalyzes performance of campaigns and content and optimizes strategy based on findingsParticipates in planning and brainstorm meetings with content strategy and marketing Working RelationshipThis Job Reports To Job Title Manager of Content DevelopmentWork where every moment mattersEvery day more than Hartford HealthCare colleagues come to work with one thing in common Pride in what we do knowing every moment matters here We invite you to become part of Connecticutrsquos most comprehensive healthcare networkThe creation of the HHC System Support Office recognizes the work of a large and growing group of employees whose responsibilities are continually evolving so that we and our departments now work on behalf of the system as a whole rather than a single member organizationWith the creation of our new umbrella organization we now have our own identity with a unique payroll benefits performance management system service recognition programs and other common practices across the system Position SummaryThe social media specialist is an integral member of the content strategy team and will help elevate the Hartford HealthCare brand across the digital landscape The social media specialist is responsible for crafting engaging consumer centric content for the Hartford HealthCare brand channels including Instagram Facebook LinkedIn TikTok X Threads and YouTube This role will manage the social media publishing calendar and community reputation Additionally this position is responsible for developing plans for organic marketing efforts staying on top of social media trends and reporting on campaign performance and analytics This individual must have exceptional written and verbal communication skills with a strong attention to detail They will have a passion for learning and growing in the ever changing world of social media The ideal candidate is highly motivated creative and intentional in crafting content that reflects HHCrsquos brand voice and strategic goals Position ResponsibilitiesKey areas of responsibilityWorks collaboratively with content strategy marketing and other departments to generate consumer centric social media content ensures assets are optimized for socialManages the social media publishing calendar for the HHC brand channels including drafting copy scheduling and publishing posts using Sprout Social and other project management platformsManages incoming comments and messages engages with followers and communicates with HHC colleagues to answer questions and create a positive experience for our communityTravels across the system as needed to attend special events and collect content for social mediaIdentifies social media trends and best practices across the industry and creative content leaders shares new trends and ideas with content strategy teamProvides assistance and strategic guidance to internal stakeholdersDevelops ideas and plans for social media campaigns aligning with goals and messaging of the content and marketing teams and various business unitsAnalyzes performance of campaigns and content and optimizes strategy based on findingsParticipates in planning and brainstorm meetings with content strategy and marketing Working RelationshipThis Job Reports To Job Title Manager of Content DevelopmentEducationmiddot Bachelorrsquos degree in marketing advertising public relations digital media or related fieldExperiencemiddot Minimumo years of relevant experience in social media public relations or content marketingo Collaboration with internal and external stakeholders for content planningo Managing a social media calendar and writing post copy for a brando Coordination of interviews and video shoots for content productiono Knowledge of social media measurement publishing and listening platforms such as Sprout Social or Meltwatermiddot Preferredo Shooting andor editing visual content optimized for social mediao Working with a creative team or ad agencyo Managing social media comments and community engagement for a brando Writing talking points and scripts for interviewso Knowledge of the Adobe Creative Suite including Photoshop and Premiereo Proficient in graphic design demonstrated by a digital portfolioo Experience with healthcare or regulated industriesLanguage Skillsmiddot EnglishKnowledge Skills and Ability Requirementsmiddot Exceptional written and verbal communication skillsmiddot Ability to manage multiple projects with changing priorities simultaneously and meet tight deadlinesmiddot Highly motivated creative and intentional with the social media content consistent with HHCrsquos brand voice messagemiddot Ability to work independently and as part of a cross functional teammiddot Strong interpersonal skills for collaborating with clinical and non clinical stakeholdersmiddot Understanding ofSEO principlesas they relate to social contentmiddot Strong understanding of audience segmentation and targeting on social platforms to increase engagementmiddot In tune with social media trends and pop culture ability to respond to trends and memes in a timely manner to capitalize on opportunities with short timeframesmiddot Strategic thinker with a passion for staying up to date in the ever changing world of social mediamiddot Understanding of social media analytics and KPIs and how to use them to enhance content strategy We take great care of careers With locations around the state Hartford HealthCare offers exciting opportunities for career development and growth Here you are part of an organization on the cutting edge ndash helping to bring new technologies breakthrough treatments and community education to countless men women and children We know that a thriving organization starts with thriving employees we provide a competitive benefits program designed to ensure worklife balance Every moment matters And this isyour momentEducationmiddot Bachelorrsquos degree in marketing advertising public relations digital media or related fieldExperiencemiddot Minimumo years of relevant experience in social media public relations or content marketingo Collaboration with internal and external stakeholders for content planningo Managing a social media calendar and writing post copy for a brando Coordination of interviews and video shoots for content productiono Knowledge of social media measurement publishing and listening platforms such as Sprout Social or Meltwatermiddot Preferredo Shooting andor editing visual content optimized for social mediao Working with a creative team or ad agencyo Managing social media comments and community engagement for a brando Writing talking points and scripts for interviewso Knowledge of the Adobe Creative Suite including Photoshop and Premiereo Proficient in graphic design demonstrated by a digital portfolioo Experience with healthcare or regulated industriesLanguage Skillsmiddot EnglishKnowledge Skills and Ability Requirementsmiddot Exceptional written and verbal communication skillsmiddot Ability to manage multiple projects with changing priorities simultaneously and meet tight deadlinesmiddot Highly motivated creative and intentional with the social media content consistent with HHCrsquos brand voice messagemiddot Ability to work independently and as part of a cross functional teammiddot Strong interpersonal skills for collaborating with clinical and non clinical stakeholdersmiddot Understanding ofSEO principlesas they relate to social contentmiddot Strong understanding of audience segmentation and targeting on social platforms to increase engagementmiddot In tune with social media trends and pop culture ability to respond to trends and memes in a timely manner to capitalize on opportunities with short timeframesmiddot Strategic thinker with a passion for staying up to date in the ever changing world of social mediamiddot Understanding of social media analytics and KPIs and how to use them to enhance content strategy We take great care of careers With locations around the state Hartford HealthCare offers exciting opportunities for career development and growth Here you are part of an organization on the cutting edge ndash helping to bring new technologies breakthrough treatments and community education to countless men women and children We know that a thriving organization starts with thriving employees we provide a competitive benefits program designed to ensure worklife balance Every moment matters And this isyour moment