Social Media Specialist About the Role We’re looking for a creative and data-driven LinkedIn & Social Media Strategist to elevate our brand presence, drive engagement, and support lead generation through LinkedIn and other key platforms. This role blends strategic thinking with hands-on execution and offers the opportunity to shape how our brand shows up online. Schedule + 10-20 HRS/Week + Monday to Friday + Hybrid Schedule Key Responsibilities + Optimize Profiles for Impact: Enhance company and executive LinkedIn profiles to boost visibility, credibility, and engagement. + Content Strategy & Execution: Develop and implement LinkedIn content strategies aligned with brand and business goals. + Campaign Management: Create and manage LinkedIn campaigns, including sponsored content, InMail, and audience targeting. + Grow & Engage Audiences: Drive follower growth and engagement through organic and paid tactics. + Analytics & Performance: Monitor KPIs, analyze performance data, and refine strategies based on insights. + Competitive Intelligence: Conduct competitor analysis and stay ahead of LinkedIn trends and algorithm updates. + Internal Enablement: Train internal teams on LinkedIn best practices, personal branding, and platform optimization. + Cross-Functional Collaboration: Work with leadership and marketing teams to align LinkedIn efforts with broader business objectives. What You Bring + Proven experience managing LinkedIn accounts for brands or executives. + Deep understanding of LinkedIn’s algorithm, ad platform, and analytics tools. + Strong copywriting and content creation skills tailored to professional audiences. + Familiarity with LinkedIn Sales Navigator and CRM integrations. + Ability to translate data into actionable strategies. + Excellent communication and interpersonal skills. + Experience in B2B marketing and lead generation strategies. Skills & Expertise + LinkedIn Strategy & Optimization + Social Media Marketing & Management + Sponsored Content & InMail Campaigns + Analytics & Performance Tracking + CRM & Sales Navigator Integration + Copywriting & Content Creation + B2B Marketing & Lead Generation + Team Training & Enablement Pay and Benefits The pay range for this position is $25.00 - $33.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: • Medical, dental & vision • Critical Illness, Accident, and Hospital • 401(k) Retirement Plan – Pre-tax and Roth post-tax contributions available • Life Insurance (Voluntary Life & AD&D for the employee and dependents) • Short and long-term disability • Health Spending Account (HSA) • Transportation benefits • Employee Assistance Program • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Pittsburgh,PA. Application Deadline This position is anticipated to close on Aug 26, 2025. About Aston Carter: Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® double diamond winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.