The Social Media Manager will lead the social media strategy for Five Guys in North America while partnering with global teams to ensure a consistent brand presence worldwide. This individual will oversee day-to-day execution of Five Guys’ social media channels, manage content development to ensure brand consistency. The Social Media Manager will play a pivotal role in the hiring and training a Social Media Specialist as well as supervise, develop and mentor this individual. The Social Media Manager will work closely with the Marketing sub-departments and cross-functional stakeholders to drive engagement, increase messaging reach, and delivering measurable results that align with company goals.

Essential Duties and Responsibilities:

Strategy Development & Leadership

o Develop and execute the social media strategy for Five Guys in North America, aligned with global objectives.
o Collaborate with international marketing teams to ensure cohesive storytelling and brand consistency across all markets.
o Stay ahead of industry trends, emerging platforms, and competitor activity to bring innovative ideas to the table.

Content & Campaign Management

o Oversee the Marketing Content Calendar, ensuring timely delivery of engaging, brand-aligned posts.
o Partner with creative, digital, and PR teams to produce campaigns that drive awareness, traffic, and customer engagement.
o Support franchisee engagement by developing toolkits, guidelines, and best practices for local execution.

Leadership & Collaboration

o Supervise the Social Media Specialist, providing mentorship, oversight, and performance feedback.
o Lead recruitment efforts for the Social Media Specialist role, assisting in hiring, onboarding, and development.
o Partner with marketing, communications, and product teams to ensure holistic alignment with broader brand initiatives.

Community & Engagement Oversight

o Maintain brand voice, tone, and consistency across all platforms.
o Manage day-to-day community engagement, monitoring reputation and responding to customer interactions in a brand-appropriate way.
o Oversee reporting and analytics, providing actionable insights to leadership to improve content effectiveness and ROI.

Education/Experience:

Bachelor’s degree in marketing, Communications, or related field.

•5–7 years of progressive experience in social media management, preferably with a global or multi-market consumer brand.
•Proven track record of developing high-impact social strategies and managing multiple platforms.
•Experience within QSR, hospitality, or franchise businesses is a plus.