Social Media Manager – Hybrid

Location: Sweden, Mölndal

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 48,000 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

Purpose:

The social media manager role will be responsible for developing, implementing and managing our social media strategy to increase brand awareness and drive engagement across all our digital platforms. This role involves working closely with the Nordic Digital Marketing Manager and the local brand team to ensure a cohesive voice to our end users.

The Job:

As a Social Media Manager, you’ll be part of our Marketing team working as a hybrid employee. You’ll get to:

Strategy and Planning

Develop and execute a comprehensive social media strategy aligned to our overall Nordic Marketing goals.Set clear objectives, KPI’s and reporting systems for performance tracking.Conduct analysis of our key competitorsIdentify emerging social media trends and act accordingly.

Content Creation and Management

Plan, create and publish engaging content (written, images, videos, stories) across our Facebook and Instagram platforms.Collaborate with the European and Nordic brand team with the design of content to ensure compelling campaigns are produced.Coordinate social media campaigns around new product launches and marketing campaigns

Community Management

Monitor our social media channel for comments, messages and mentions.Where relevant and working with the business care team respond to queries in a timely and professional manner.

Manage and grow our influencer community

Act as the main point of contact for our influencers and foster a long-term partnership.Organise and manage influencer events, products seedings and collaboration as required across DEWALT and STANLEY.For the STANLEY brand, identify, recruit and build relationships with relevant influencers and content creators.Coordinate Influencer campaigns including briefing and content approval for all brands.Track and measure the effectiveness of our influencer partnerships measuring, Impressions, Reach and Engagement Rate.In conjunction with our influencers and training manager host 4x live events.

Analytics

Track, analyse and report on the key performance metrics as set by the Digital Marketing manager.Use data insights to refine the social media strategyStay up to date on the latest social media best practices, technologies and trends

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

Bachelor's degree in Marketing, Communications, Digital Media or a related field.Strong understanding of social media platforms and analytics tools, in particular MetaExperience managing social media accountsExperience in managing/assisting or knowledge in influencer marketing on social mediaMust be able to use Microsoft Office (Outlook / PowerPoint / Excel)Fluent in English and one of the Nordic languages

This role is not limited to the tasks outlined above and responsibilities will change over time to fulfil the needs of the business.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 58,000 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company.

Global Benefits & Perks
You’ll be rewarded with a competitive salary plus receive entitlements and benefits unique to your country of hire. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.