Why join us

Joining Sainsbury's as the Argos & Habitat Social Media Lead - Community Management offers you the opportunity to lead the community management strategy for two prominent brands, driving meaningful engagement and advocacy across various social platforms. You will have the chance to shape innovative social experiences, harness actionable insights from social listening, and advance our presence on emerging platforms like YouTube and Reddit. With a focus on growth, creativity, and brand visibility, this role allows you to immerse yourself in the dynamic digital landscape while collaborating with a talented team to achieve impactful results and drive continuous improvement.

What you'll do

As the Argos & Habitat Social Media Lead - Community Management at Sainsbury's, you will be responsible for shaping the community management strategy for both brands, ensuring timely and brand-appropriate interactions across all social platforms. Working closely with Social Media Leads & Associates, you will lead social listening efforts to identify actionable insights and opportunities for commercial, marketing, PR, and customer teams, while advancing the approach to GEO and LLM-driven social visibility. Your role will involve championing growth on emerging platforms such as YouTube and Reddit, focusing on community-led strategies to enhance discoverability and brand authority, and optimising social management tools and processes to meet brand, legal, and platform guidelines. Additionally, you will be accountable for translating social listening insights into clear recommendations for continuous improvement, demonstrating a genuine passion for social media, culture, and the digital landscape while maintaining a customer-centric and commercially aware mindset.

Who you are

As the Argos & Habitat Social Media Lead - Community Management at Sainsbury's, you are a dynamic and strategic professional with a deep passion for social media, culture, and the ever-evolving digital landscape. With a strong background in leading social channels and community management at scale, you possess exceptional project and stakeholder management skills, enabling you to drive the development and execution of community management strategies that enhance brand visibility, engagement, and discoverability across various social platforms. Your customer-centric approach, commercial acumen, and proactive mindset empower you to collaborate effectively with cross-functional teams, experiment with new technologies, and drive continuous improvement in social media initiatives to achieve business objectives.

Essential criteria

Experience leading social channels or community management at scale within an organisation.

Strong project and stakeholder management skills across multiple functions or brands.

Experience with social media tools (e.g., Sprout, listening tools, moderation platforms).

Hands on experience with major social platforms including TikTok, Meta, YouTube and Reddit, with an understanding of how community behaviour, content formats and platform algorithms differ across each.

Experience and an understanding of Social Media’s role in discoverability, including how these platforms influence GEO (Google Ecosystem Optimisation) and LLM visibility, and how community driven content can improve brand presence in search, recommendations and AI generated responses.

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