Company Description

A luxury hospitality brand for modern travellers, Anantara connects guests to genuine places, people and stories through personal experiences and providing heartfelt hospitality in the world’s most exciting destinations. From pristine islands and tropical beaches to cosmopolitan cities, tranquil deserts and lush jungles, Anantara welcomes guests for journeys rich in discovery.

Job Description

This position will be responsible for coordinating, supporting and executing campaigns through various online marketing channels to drive lead generation in support of Business goals. The specialist will also have a primary focus in the planning marketing campaign, execution, maintaining online community ‘engagement’ of Facebook, Social Media, blog.

Main Responsibilities:

Own the execution of marketing activities in each online marketing channel and optimize the message to drive quality online trafficPartner with the Brand Marketing team and collaborates with Venders/ Production to create commercial messages and ideasManage Social Media channels day-to-day activities and monitor & follow up with production to ensure the marketing activities are run correctly and on timeDevelop and manage digital campaign and content for existing & new brandDesign, create and manage promotions and social advertising campaignsWork closely with external vendors (e-commerce platform localizing agency, third party content providers and bloggers)Work closely with internal stakeholders (existing brands within the Minor Retail Group)Monitor trends in social media tools, channels, content, design and strategies.

Qualifications

 

Bachelors or Master’s Degree, preferably in Marketing, Business AdministrationMinimum of 3 years working experience in online Marketing, Social media and E Commerce MarketingExperience in fashion and media businessBackground in FMCG, retail companies or online businesses / e-commerce

 

Additional Information

 

Has experience in Marketing database, social media and advertisingStrong interpersonal & communication skillsUp-to-date with the latest trends and best practices in online marketing and measurementProficient at writing consumer driven copyGood interpersonal skills and be able to work on tight deadlinesAbility to work under pressure and be very responsive