Full Time Job Location
Dubai, UAE Nationality
Any Nationality Salary
Not Specified Gender
Not Specified Arabic Fluency
Not Specified Job Function
Marketing, Advertising & PR Company Industry
Travel, Hotel & Tourism Company description
Why work for Accor?
We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality.
Research, plan, recommend creative campaign initiatives and content (video, photos, GIFs) for the hotels based on seasonality, demand factors, and global benchmarks from top hotel brands.
Regularly conduct competitive research on content strategies to identify and implement impactful content ideas.
Content creation and management:
Create and capture engaging content highlighting guest experiences, F&B offerings, hotel aesthetics, USPs, surrounding attractions, and events for all digital and traditional channels (videos, images, GIFs, text).
Develop and publish monthly content plans tailored for various social media platforms to increase engagement.
Stay updated with content trends and new features on platforms like Facebook, Instagram, TikTok, and YouTube, and adapt these trends for the properties.
Manage and execute photo and video shoots, coordinating with both internal and external stakeholders for social media content plans.
Enhance brand visibility through compelling copywriting and by adopting storytelling.
Manage and enhance the content bank for cluster hotels.
Digital presence and branding:
Ensure content accuracy and relevance across platforms like websites, social media channels, review platforms, third-party sites, and OTAs via monthly audits.
Collaborate with graphic designers and content creators to produce brand-aligned content for digital marketing channels and social media.
Represent the hotels in all events and promotions when needed, and capture content (videos and photos) or provide guidance to the content creator regarding photographs and videos to be taken for all required brand initiatives, functions, conferences, and instances of VIP guests visiting the hotel. Qualifications A minimum of 1 to 3 years of experience in e-commerce or social media in hospitality or retail. A degree or diploma in hospitality management, business management, or marketing and communications. Excellent English, both verbal and written. Strong understanding of current digital marketing concepts, strategy, and best practice. Strong skills in creating and curating engaging written and visual content, including writing, photography, and video editing. Ability to analyze social media metrics and use data-driven insights to improve strategies. Excellent presentation and customer relationship skills. Energetic and passionate to work. An innovative approach to work. Additional information
Our commitment to diversity and inclusion:
We are an inclusive company and our ambition is to attract, recruit, and promote diverse talent.
A caring employer providing respect, training and career development for our employees. An attractive employer offering more than 100 professions across the 5 continents.
We are much more than a world leader. We are 250,000 hoteliers with the same shared passion for welcoming. We take care of millions of guests in our 4,300 addresses and on our digital platforms. As an operator and franchisor (HotelServices), owner and investor (HotelInvest), we invest all our energy into making "Feel Welcome" resonate as the finest hotel promise.
From luxury to economy and in every corner of the globe, AccorHotels' more than 20 brands meet all the needs of business and leisure travelers seeking comfort, attention and high-quality services.
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