At Cortland, we operate with a forward-thinking approach that challenges conventional norms and actively seeks insights beyond traditional industry boundaries. As a recognized leader in the multifamily sector, our focus on performance, innovation, and disciplined execution continues to drive strong growth and market leadership. We are committed to building a best-in-class organization by empowering top talent with the resources, autonomy, and support needed to deliver results and advance their careers in a high-performance environment.
Role OverviewAs the Social Media Specialist, you will support the Marketing team in transforming Cortland’s social media presence across multiple channels into a powerful driver of brand awareness and online repuation, current and prospective resident engagement, and lease growth. You’ll also monitor and respond to online reviews, leveraging feedback to inform strategy and strengthen our brand perception. Your support will drive strategic content creation, platform optimization and audience targeting to position Cortland as a leading name in Multifamily living across search engines and social platforms. Key responsibilities of the role include:
Acting as a Brand Ambassador by shining the spotlight on Cortland to grow brand awareness in the digital ecosystem. Creating informative, impactful and on-brand content that makes Cortland Website the go-to destination for apartment seekers. Identifying and implementing new opportunities for engagement initiatives, lead generation and nurturing through innovative social media strategies. Developing initiatives that convert followers into residents using data-driven insights and audience engagement tactics. Analyze performance using social media tools to analyze and optimize content development, deployment and KPI’s. Managing and aligning social media editorial calendars with broader marketing campaigns and initiatives. Staying ahead of trends by adopting the latest social media technologies and best practices. Launching traffic-driving campaigns using proven tactics like contests, shareable videos and targeted e-blasts. Monitoring and managing Cortland’s online reputation across review platforms, responding to feedback in a timely and brand-consistent manner to enhance resident satisfaction and public perception.Creating regular performance reports that highlight key metrics, trends, and actionable insights to inform strategy and demonstrate ROI across social media and reputation channelsQualifications Strong 3+ years of experience building and running a social media program with marketing experience preferred Bachelor’s degree in marketing, communications, or related field Experience managing online reputation platforms (e.g., Reputation.com, Yelp, Google Reviews) and responding to reviews to protect and enhance brand perceptionSolid writing and oral communications for all levels of internal and external audience Excellent customer service/collaboration skills and ability to handle multiple projects simultaneously Creative mindset and sound judgement regarding copywriting, editing, and presentations About Cortland
Founded in 2005, Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm with a resident-centric approach to living experiences. Recognized as one of the top 10 multifamily owners and operators in the US, Cortland combines in-house design, construction, and operations to deliver value and innovation across its portfolio.
Join us as we reimagine apartment living and drive outsized returns through purpose, performance, and people.
Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email Careers@cortland.com.
Cortland is a drug-free workplace.
Cortland participates in e-verify to verify the employment status of all persons hired to work in the United States.
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