Bangalore, Karnātaka, India
1 day ago
Social & Display Paid Media Specialist II

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

As part of the Thermo Fisher Scientific team, you’ll do meaningful work that makes a positive impact on a global scale. Join colleagues around the world in bringing our Mission to life every day—enabling our customers to make the world healthier, cleaner, and safer. We support our teams with the tools, resources, and opportunities needed to grow their careers while solving some of the world’s most complex challenges, from environmental protection to advancing cancer research.

Description

Join our collaborative marketing organization as a Social & Programmatic Display Campaign Specialist, where you will play a key role in executing and optimizing paid media campaigns that support global business objectives. This role focuses on hands-on campaign execution across paid social and programmatic display channels, working closely with cross-functional teams to ensure high-quality delivery, accurate tracking, and performance optimization.

You will manage end-to-end campaign setup, QA, launch, and reporting while partnering with strategy, analytics, and regional teams to drive measurable impact. This position is ideal for someone who thrives in a fast-paced environment, enjoys operational excellence, and has a strong foundation in paid media execution.

Key Responsibilities

Execute and manage paid social and programmatic display campaigns across platforms such as YouTube, LinkedIn, Meta, DV360, Flashtalking, and other DSPs

Own campaign setup, budget pacing, QA, launch, and ongoing optimization to ensure accuracy and performance

Apply standardized naming conventions, CID tagging, and QC processes to support reporting, audits, and governance

Collaborate with internal teams and external partners to align on objectives, timelines, and deliverables

Monitor campaign performance and provide insights using dashboards and analytics tools

Ensure campaigns follow brand guidelines, compliance requirements, and best practices

Support A/B testing, audience targeting, and creative optimization efforts

Maintain clear documentation for campaigns, assets, and learnings

Contribute to process improvements, automation, and scalable campaign operations

Qualifications & Requirements

Bachelor’s degree with 2 to 3+ years of experience in paid social and/or programmatic display campaign execution
(Advanced degree with relevant experience also considered)

Experience in B2B marketing, preferably in life sciences, healthcare, or technology

Strong hands-on experience with paid media platforms (LinkedIn, Meta, YouTube, DV360, DSPs)

Familiarity with marketing automation and workflow tools such as Workfront, Eloqua, or Adobe Experience Manager

Proficiency in reporting and analytics tools (Power BI, Adobe Analytics, platform-native reporting)

Strong attention to detail with a focus on QC, accuracy, and campaign hygiene

Excellent project management skills, able to manage multiple campaigns simultaneously

Strong communication skills and ability to work effectively in a matrix organization

Experience or familiarity with CRM systems (Salesforce preferred)

Ability to translate campaign objectives into precise execution and measurable outcomes

Comfortable working across time zones and global teams

Travel may be required (10–15%)

Fluency in English required; additional languages are a bonus.

Confirmar seu email: Enviar Email